When was the last time you updated your Amazon Storefront?
The Amazon Storefront is one of our favorite Amazon tools here at TurnKey. This Amazon tool is constantly undergoing new additions and functions that our team suggests you revisit often and update your Amazon storefront at a minimum quarterly.
It is a great place to express brand personality while also encompassing all of your products into one easily accessible spot! A new addition to the Amazon Storefront arsenal is “Shoppable Image.” Using this feature, you are able to bring your images to life by using the “click to shop” function.
Through this feature you are able to showcase 6 different products and make them shoppable which basically means on the specific image, customers can click or hover over the image to see basic information like the product name, price, review count, and the Prime Badge. This then allows customers to add the product to their cart or it can take them to the detail page for more information.
In order to get the most out of this feature, our team suggests you use a lifestyle image like the one shown here. This will allow the “Shoppable Image” function to flow well! We believe this will be a truly powerful feature to your Storefront because it allows customers to engage and of course click around your Storefront.
This feature paired with video, Amazon Storefront tags, and all of the other strong storefront features available are sure to drive engagement and sales on your Amazon Storefront, all while helping track the external traffic you send to your store.
Be sure to be updating your Storefront with the latest and greatest tools Amazon has to offer. We can’t wait to see what you come up with!
Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona.