Let’s Start the New Year with Optimizations!
Hey sellers it is officially the new year and you know what that means, time to start off FRESH!
Using Amazon’s new Search Term Optimization tool within your brand dashboard you will be able to refresh your listings to ensure they are set up for success when it comes to indexing and ranking.
This new tool will review your back end search terms to see if those terms are present anywhere else in your listing.
By scanning your title, bullet points, and product description, Amazon is able to tell you what terms you should and shouldn’t removed from the back end search terms.
This tool will help to ensure you are continuously optimizing your back end search terms and also gives you the best shot at making sure your listing is never left on autopilot.