We know we’ve been pushing brand analytics hard lately, but that’s because it is SUCH a valuable tool for your business and Amazon has been giving it a MAJOR overhaul!
Using Amazon Brand Analytics, brand registered sellers can take a deep dive into customer purchasing behavior using the three sections Amazon Search Terms, Item Comparison, Demographics, and NOW Market Basket Analysis!
With the addition of Market Basket Analysis you can gain even MORE insight into your customers and their purchasing behavior.
We’re sure you are wondering, what is Market Basket Analysis? This tool shows us the three products that are purchased most frequently with your
individual product!
Obviously, this is super cool but what can you do with this information?
Sellers can use this information for so many things like:
- Creating cross-selling promotional opportunities with your current products.
- Developing a new complementary product that you are seeing consistently purchased with your products.
- Completing a competitor analysis on products that are being purchased with your products.
- Optimizing your listing based on what you find in that competitor analysis.
What are the next steps?
All brand registered sellers should log into Seller Central right now to check out Market Basket Analysis and brainstorm three ways that they are going to take advantage of the tool!