Using Amazon Brand Analytics, brand registered sellers can take a deep dive into customer purchasing behavior using the three sections Amazon Search Terms, Item Comparison, and Demographics.
Amazon Search Term Section
- With this feature, you are able to discover what products are winning the most clicks and conversions on search terms.
- This gives you the ability to, assess the impact of your marketing campaigns by monitoring different trends happening on Amazon.
- With this tool, you are also able to look up specific keywords and see how the keywords in your niche are making an impact.
Item Comparison Section
- With this feature, you are able to gain insight on products most frequently viewed together with your products.
- Using this feature you can perform a competitor analysis and brainstorm ways to beat your competitors!
Demographics
- With this feature, you are able to gain insights into your customers currently purchasing your products on Amazon.
- The demographic information includes age, household income, education, gender, and marital information.