Our #1 Amazon Giveway Tip

Our #1 Amazon Giveway Tip

A Quick Note From TurnKey:

As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:

  1. Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
  2. Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
  3. Offer a discount code to people who watch the video. 

So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.


On a scale of 1-10, how nervous do you get when it comes to staying compliant while trying to get reviews? I know…it can literally leave you feeling helpless as your niche is getting more and more saturated and you don’t want to overstep with any shady strategies that will get you slapped on the wrist. The rules surrounding customer reviews and giving away products have definitely changed in the Amazon world over the years, so how do you know what’s okay and what is not? 

While there’s a whole list of terms you must adhere to on Amazon’s website, at TurnKey we try to focus on what you CAN do to get results, and not just what you can’t do. One of our favorite strategies is utilizing Amazon Giveaways. The giveaway is literally hosted BY AMAZON, and as long as you follow their rules, you are good to go. Our clients have seen huge returns by running Amazon Giveaways. We are talking $1k in product for $10k in trackable revenue from a Giveaway. 

So what’s the secret? Well, it’s important to first know HOW to set up an Amazon Giveaway. We walk you step-by-step through how to do that on Episode 2 of our Playbook for Amazon Podcast. Then once you understand the process, how do you actually make it result in massive returns? 

Our #1 tip for running a successful Amazon Giveaway is to include a promotion for customers that don’t win the giveaway. By giving them a discount for entering, you’re much more likely to have an immediate customer or a customer down the road. 

And if you want a bonus tip… we love adding educational videos to the squeeze page for the Giveaway. This is your chance to connect with your customers, appeal to their emotions, and get them to buy into the “why” behind your product. Make sure your video focuses on the benefits of the product and how they will feel after they use it. That’s exactly how we 10x’d our investment for the client I mentioned above. 

If you haven’t already given Amazon Giveaway a try, we HIGHLY recommend this tool for getting more sales and in turn more reviews. If you want more information on Growth Strategies, we have a course designed specifically for the seller who is looking to GROW! 

Need a bit more help generating the reviews you need to gain sales? Check out our Review Generation Accelerator for step-by-step strategies to increase your review numbers!

Grow Your Sales Using Amazon Giveaways

Grow Your Sales Using Amazon Giveaways

A Quick Note From TurnKey:

As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:

  1. Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
  2. Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
  3. Offer a discount code to people who watch the video. 

So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.


Amazon Giveaway is a marketing tool used to set up sweepstake promotions on Amazon products. Essentially, you are creating a prize out of your product. The giveaway is displayed on Amazon’s giveaway page which provides your product with endless exposure.  This is a great way to engage with your customers. With giveaways, you are able to provide each participant with a promo code. It will make them feel special AND draw them to your product listing.

Upon setting up an Amazon Giveaway, you are able to create entry requirements such as have the participants follow you on social media or watch a short video. Having the participants watch a short video is our favorite. We were able to get one of our clients to over 22,000 YouTube views in a week using this entry method! From there they could pixel each viewer thus adding 22,000 people to their retargeting ads.  This is your chance to appeal to your customers by letting them know what your brand is about. You want to catch their attention and provide them with a visual of your brand that they won’t forget!

Amazon Giveaways can be used as a complete growth strategy. Not only can you increase your sales conversions, but you can also expand your customer base.
Social media will be your best friend to maximize this strategy. Create a post on Facebook, Instagram, and Twitter that will create a BUZZ around your product. Simply inform your followers that you’re having a giveaway and give them a link to the giveaway page. Or even better, to make sure that the word gets around, ask them to tag 3 of their closest friends in the post for a chance to win an exclusive prize just for your social media followers!


Amazon automates the entire process for you by picking the winners and losers! You simply select how many products you want to give away and Amazon will randomly select the winners. Don’t forget to HAVE FUN and get CREATIVE while promoting your giveaway. The more excited you are about the things going on with your brand the more excited your customer base will be.


If you’re interested in finding out more information about how giveaways and other strategies can help grow your sales check out our Growth Strategies on Amazon Accelerator.

Double Your Sales On Amazon During Black Friday And Cyber Monday

Double Your Sales On Amazon During Black Friday And Cyber Monday

A Quick Note From TurnKey:

In this article we briefly mention Amazon Giveaways. While the rest of the article is still up to date and valid, as of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:

  1. Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
  2. Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
  3. Offer a discount code to people who watch the video. 

So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.


As a seller on Amazon, Black Friday and Cyber Monday are two days out of the year that you don’t want to miss out on. The numbers speak for themselves. In 2017, a record $5 BILLION was spent on Black Friday and on Cyber Monday another record-breaking $6.59 BILLION! People are on the hunt for the best deals. So what can you do to make sure your Amazon listing gets noticed and ensure you get a piece of the multi-billion dollar pie?

 

Keyword Research 

The first step in preparing for these big shopping days is to implement holiday keyword sponsored ads. Keyword sponsored ads trigger impulse buying and help drive holiday sales. 

Start by creating a list of keywords for the holidays. Think about the words prospective customers might be searching for as they go to buy on Amazon. Some examples include: “Black Friday deals”, “Cyber Monday gifts for her”, and “best Christmas gifts”. Our go-to tool for creating keyword lists is MerchantWords. Once you have your list together, use the keywords you found and include them in your sponsored ads. Once you have the campaign you can pause and unpause it for years to come! 

 

Images and Videos

The next step is to change your images to reflect the holiday spirit. This is the best place to get creative! Do this by superimposing a holiday bow on the main image, adding a picture of your product under the Christmas tree, including an image of a child opening your product as a gift, or embellishing your image with a holiday-related background. 

If you are brand registered and really want to take your listing to the next level, consider adding a video that is tailored to the holidays. Think of the impact a video of someone who fits within your target demographic sitting next to their tree on Christmas morning excitedly opening a box that contains your product while their loved ones watch. A video makes connecting to your customers a no-brainer!

The idea of adding these images and videos is to paint a picture in the shopper’s mind of what it would look like to give your product as a gift. This makes the buying decision much easier on them! 

 

Coupons and Promo Codes

Promo codes show up on your product details page at the bottom and should be geared towards the holidays and upcoming shopping days. To make the most out of your promo codes and optimize sales, try running a pre-sale promotion, a day of the sale price, and then an extended sale offering. 

Some examples of promotions are: 

PRE-BLACK FRIDAY SALE COUPON TAKES 35% OFF WHEN YOU BUY 4 OR MORE, OR 30% OFF 3, 25% OFF 2, OR 20% OFF 1 OF ANY [INSERT PRODUCT]

On the other hand, coupons get more visibility on Amazon because they show up on the details page at the top, in the search results, on the gold box deals page, and on a separate landing page just for coupons on Amazon. If you decide to use a coupon, when a customer is on your listing and they click the “clip it’ button, the discount is applied at checkout. However, keep in mind that there is a cost per clip. 

To give your products an even better shot at optimizing sales on these big shopping days, run a promo code and coupon at the same time for more visibility. When creating them, don’t forget to make each one exclusive so they can’t be used together! 

Cross-Selling

When it comes to selling around the holidays, cross-selling is a game-changer. It increases the profit margin on low-cost items, adds value to your items, helps get rid of slow-moving inventory, and gives you more keywords to rank for.

   

Cross-selling involves creating promotions that combine multiple products or including images of other complementary products all on the same page. Utilizing cross-selling in your product images or bundles takes your product to the next level and offers you more visibility. Please keep in mind that it is especially important to keep your bundles geared towards the holidays. 

 

Social Media

As customers are searching for that perfect gift for their friends and family, social media has begun to play a larger role in the gift selection process. Utilize your social media accounts to help you engage with customers and make them aware of the deals that you have coming up. 

This is the time to have fun, be creative, and above all, get festive and spread some holiday cheer!

  • Pinterest: Add a “Top 5 Hottest [Insert Your Niche] Gifts This Season” Rich Pin on Pinterest so customers can stay informed about your product and get alerts for price changes. 
  • Instagram: If you have 10K+ followers, utilize the swipe up feature to get customers directly to your listing. If not, utilize your Instagram stories to highlight your deals. 
  • Facebook: Run a contest where all customers who purchase your product and post about it are entered into a drawing for a larger holiday gift package.
  • Twitter: A trivia contest might be just the thing to get your followers engaged and keep them aware of the deals you’re offering.
  • YouTube: Utilizing Amazon Giveaway, you can create a buzz around your product, secure more views for your YouTube videos and increase sales all at the same time. Another option is going live on your channel. This gives you a chance to interact with your followers, showcase your products and answer questions about them.

We hope you found these holiday selling tips helpful. Let us know how they work for you and if you have any other strategies that are effective for your listings. Happy holidays!