What’s New on Amazon: A Major Update for Your Storefront

What’s New on Amazon: A Major Update for Your Storefront

Amazon storefront gets an UPGRADE!

Posted by Turnkey Product Management on Friday, September 6, 2019
Watch Jenna Lieber, our Director of Client Services discusses the update to your Amazon Storefront on this week’s Facebook Live

Set your Slack to AWAY you have to upgrade your Amazon Storefront NOW!

Amazon recently added three new page additions to Amazon Storefront that will be a game-changer for you: 

  • Interactive Images: Add interactive points to an image of a product to point out key features.
  • Image with Text: Add text on any position of the image you decide to upload.
  • Background Video: Add a video that silently plays on a loop in the background. This video must be between 2-20 secs. 

These three additions are huge for a few reasons: 

  • It adds more brand uniformity to your Amazon Storefront and allows customers to connect with you more 
  • Provides a stronger customer experience and makes your storefront much more interactive 
  • It provides further product information and helps customers make a stronger purchasing decision 
  • It also adds a professional look to your Amazon Storefront 

In addition to this update, we have one more feel-good update from Amazon!

Starting September 1, 2019, sellers using Fulfillment by Amazon (FBA) will have the option to donate excess inventory in the US to select US charities. Amazon will automatically make eligible inventory available to charitable organizations when you choose to dispose of overstock, returns, and other unwanted items. The donation option will apply to inventory you select for disposal manually and through automatic disposal settings.

What’s New on Amazon: Know the Ins & Outs of Your Storefront

Facebook Live Friday!

Posted by Turnkey Product Management on Friday, August 9, 2019
Watch Jenna Lieber, our Director of Client Services discusses Amazon Storefront Insights on this week’s Facebook Live

Did you know you can track your storefront insights?!? It is so simple! If you are brand registered all you have to do is head to the “Manage Store” page and click on “View Insights”. 

Here are some awesome items you can learn from your insights: 

  • Views and Visitors 
  • Top Sources of Traffic 
  • Top Tags 
  • Top Pages in your Storefront 
  • Sales Numbers 
  • Sales Compared to Visitors

We know what you are saying, “That is great, TurnKey, but what can I do with this information?” Optimize! Using this data you can make your Amazon Storefront exponentially stronger! 

Here are some different ways you can optimize your Amazon Storefront game: 

  • Is one page dominating all of your other pages? Adjust your other pages to have a similar look and flow to the page that is bringing in the most sales. 
  • Are Sponsored Brands converting the best on your storefront? Increase your Sponsored Brands ad budgets and continue to create and optimize these SBAs. 
  • Are external ads bringing a lot of traffic to your Amazon Storefront? Continue to push traffic to the storefront and take advantage of the tag feature within Amazon Storefront to make it even more effective. 

Storefront not doing so hot? Here are some suggestions: 

  • Add lifestyle images and infographics so customers can learn more about your products. 
  • Add multiple videos so that customers can learn more about you and your brand. 
  • Add multiple add to cart options so that customers can purchase with ease. 
  • Make your store engaging and inviting, think of it as a true storefront that someone would walk into!
  • Do a competitor analysis on your competitors’ storefronts and see what they are doing well and how you can beat them! 

We cannot wait to hear how you pick up your Amazon Storefront game! Send us a link, we would love to check it out!