In the midst of all these crazy times, Amazon came out with a big announcement that will be affecting all sellers soon!
They have decided to officially move the Amazon PPC platform to the Amazon Advertising console. For those of you that have not used the Amazon Advertising console, it is very similar to Seller Central’s platform with just minor tweaks!
As Amazon makes this adjustment, your campaigns, stores, and all advertising related reporting will move to the console and out of Seller Central.
To access your PPC ads, you will continue to use the same login information and will even be able to access the new console through Seller Central. According to Amazon, the navigation between the two platforms will be simple and you will be able to access both from one or the other.
Amazon decided to make this adjustment to give sellers easier navigation and new notification and support features.
According to Amazon, sellers will start to see this migration in the coming months! This is great news for Amazon sellers because it shows Amazon is listening to feedback and will hopefully be able to provide additional support for PPC.
Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona.
The Latest and Most Up to Date Amazon Update Admidst COVID-19
Alright, let’s jump into these updates and how you can take action.
The first big update came last Thursday, March 26th, outlining how Amazon will be dealing with inbound inventory for the time being. They have expanded the types of products they will allow to be added to their inventory on a case by case basis.
They are choosing those products based on:
Demand of the product
Current inventory levels
Inventory in transit
Fulfillment Center Capacity
In order for you to see if your products are now eligible for restocking, please check your “Restock Inventory” page and your “Restock Reports”.
If you are able to restock inventory, send inventory in as soon as possible. Amazon may be allowing you to send inventory in now, but that can always change so it is important to send inventory in while you can.
If you are unable to restock inventory, continue to check your Restock page and Report daily to see if you can send inventory in. Hopefully, Amazon will continue to open this up to all sellers ASAP.
Another update… on March 30th, reports came in that certain Amazon fulfillment employees were staging a strike due to the unsafe working conditions in the wake of the Coronavirus.
That being said, it is now more important than ever to get FBM listings and fulfillment set up regardless of if you are able to send inventory into FBA or not. The reason being is there is a lot of uncertainty surrounding Amazon FBA warehouses like potential strikes and month-long shipping times. Nothing is guaranteed right now with FBA, so it is important you are taking these precautionary steps to help your Amazon business stay active.
Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona.
Amazon has officially introduced Video in SBAs and our team is pumped! Like majority of new programs on Amazon this one is starting in beta but it is still an exciting development because it shows Amazon is one step closer to allowing more sellers to use video ads.
These video ads have a few different campaigns, here are the options Amazon is offering so far:
Product Detail Page Campaign
This campaign type drives traffic to your product’s detail page on Amazon. The video in the search ad unit would replace the primary product image and the headline text from the product detail page. It will look something like this:
Custom Landing Page Campaign
This campaign type drives traffic to your Amazon Store or a custom landing page located on Amazon. In order to use this campaign type you must have a custom image, headline, and a landing page URL for the product featured in the video ad. This ad will look like this:
What are the next steps?
First we suggest you check to see if you are apart of the beta program! You can check this out by pressing create a campaign within your advertising platform and selecting sponsored brand. Once you are in the sponsored brand section scroll down to see if video is under the ad format options.
