This post was written by our friends at FreeUp for the TurnKey Playbook for Amazon Blog
Turning to freelancers and boutique agencies to outsource eCommerce operations is not a new concept. It’s been around for a while and it persists to this day because it is one of the most cost-efficient ways to manage certain business processes.
This is particularly true for eCommerce businesses. In 2020, eCommerce businesses can reap a variety of benefits from outsourcing.
For starters, outsourcing lets you focus on your core competencies. Let’s face it, there’s a lot that goes into running an eCommerce store and we don’t always have the skills or the resources to do it. Outsourcing also helps you increase productivity since you don’t have to spend time learning tricky details of eCommerce that are outside of your core competencies.
When you outsource eCommerce operations, you also reduce overhead costs and manage your company’s resources better. Furthermore, you can hire freelancers depending on your current needs so you can save on basic salary, taxes, and benefits.
Over the years, the role of freelancers has evolved particularly in the eCommerce arena. Today, we’re listing down five ways to outsource eCommerce operations in 2020. Let’s get started!
Trend #1: Social Commerce
Now more than ever, eCommerce customers are spending the majority of their time on social media platforms. In 2020, social commerce continues to become an integral part of the eCommerce sphere. It not only supports brand awareness building through social interaction but it also assists customers in their purchasing journey.
In a nutshell, freelancers can help create a pleasant social eCommerce experience that will encourage users to complete their purchase.
A freelancer can help you capitalize on social commerce and bring in more profit. They can make your brand more relatable and authentic by using visuals that resonate with your customers’ social feeds.
A social commerce expert can also help you monitor your fans’ purchase intent and help you make a move when the enthusiasm for a product is at its peak.
Trend #2: AR and VR Experience
Augmented reality or AR lets customers envision your product in their own spaces. This experience helps build their buying confidence and engages your customers better. This year, more customers are being introduced to this concept, and soon, this will be a crucial part of marketing products and services.
Implementing an AR and VR experience in your online store motivates shoppers by offering them more product guidance. It also provides users with a more customized shopping experience right in the comfort of their own homes.
Moreover, it’s an excellent way for retailers like you to provide incredible value to confused or undecided shoppers.
While AR and VR are no longer considered an emerging technology, it isn’t always part of every eCommerce business owner’s core competencies. But the good news is you can always outsource this service to enrich your customers’ shopping experience.
Freelance AR developers can help differentiate your brand from your competitors. If you have a mobile app store, they can incorporate AR capabilities. Alternatively, if you have a Shopify store, you can seek the help of an AR developer to get your 3D products into your store using Shopify AR.
Trend #4: Influencer Marketing
In 2020, consumers are shifting further away from traditional advertising and are relying more on recommendations and reviews for their purchase decisions. In fact, 68 percent of people said trustworthy reviews were the strongest influencing factor on where they decided to shop online. Moreover, product reviews turned out to be the most popular type of user-generated content submitted by online shoppers.
Influencer marketing or social media marketing involving endorsements and product placement from people who have expert knowledge or social influence in their field takes center stage this year.
If you’re new to the influencer marketing game, outsourcing this service is a better option than trying to do it in-house.
A freelancer who specializes in influencer marketing can help you in a number of ways including:
- Developing and executing influencer marketing strategies and creative campaigns
- Identifying and building relationships with prominent influencers and thought leaders in your industry
- Developing content ideas, writing, and curating content for your social media platforms
- Researching relevant industry experts, competitors, target audience, and users
- Brainstorming creative approaches to influencer campaigns
- Staying up to date with emerging trends, technologies, and influencers
Trend #4: Customers Have More Expectations with Order Fulfillment
This year, customers have more demands when it comes to order fulfillment. Customers are expecting pricing transparency and are becoming more wary of unexpected prices and fees. People are also expecting financing options, particularly for big purchases. Moreover, free shipping and multiple shipping options are major customer demands these days.
Your customers also expect to be able to track their orders on your store and to have real-time visibility into the status of their orders. Furthermore, consumers tend to expect a standard delivery period of 3 days. If it takes more than a week, then they are likely to abandon their carts.
Hiring a freelancer order fulfillment manager can help you stay on top of your customers’ demands this year. They can manage all of your orders across multiple sales channels to increase sales and customer satisfaction.
They can help process orders as they are submitted to your store. They will regularly check on new orders throughout the day so they are processed and shipped out to customers as quickly as possible.
A fulfillment specialist can also be responsible for adding tracking numbers to orders and letting customers know when to expect their package. Finally, they can deal with issues on orders that your customers may come across.
Of course, you can also automate some of these processes. You can always hire a freelance developer who can incorporate features into your online store that will satisfy the needs of your customers.
Trend #5: The Power of SMS
When you decide to outsource eCommerce operations, you should also consider the role of SMS in your customers’ daily lives.
While text messaging isn’t a new concept, not many brands are taking advantage of this medium to communicate with their customers. Did you know that text messages have an open rate of 98 percent, compared to 20 percent for emails?
SMS can be used in a variety of ways including informing users of in-store or online promotions, advertising opening hours, announcing new stock, and requesting customer feedback.
What’s more, SMS is an excellent addition to your customer service strategy. It allows for multi-channel contact points that people can use if they need after-sales support.
An SMS marketing specialist can help you reach more customers who are glued to their smartphones for most of the day. Some of the tasks they can do for you include:
- Choosing the right keyword that’s relevant to your business and will resonate with your customers
- Writing automated text message responses and scheduling them to send to subscribers once they join your list.
- Creating valuable messages to convince visitors to opt-in.
- Growing your list by sharing fantastic offers that customers can’t say no to.
- Posting promotions on social media and inserting sign-up widgets and banners on your website
- Developing deals and sending them out to customers regularly to reward subscribers for their loyalty
Start Outsourcing with FreeeUp Today
If you’re looking for the right freelancers that can help you achieve your scalability goals, then look no further than FreeeUp. As a freelancer marketplace, it caters to thousands of businesses all over the world looking to save time and money in the hiring process. Sign up today and create an account to outsource eCommerce operations for your business today!