Watch Jenna Lieber, our Director of Client Services discuss Amazon compliant autoresponders on this week’s Facebook Live
What we’re doing to keep up with the changes
As you all are aware, in December 2019 Amazon threw a ton of changes in for autoresponders.
To recap the changes Amazon implemented, You cannot include:
Any external links (this has always been a rule but it is a good reminder!),
Links to Amazon detail pages or storefronts,
Marketing messages or promotions (we are so sad to see this one go!),
Logos if they contain links,
The word “Important” in your subject line,
Promotions for additional products,
Anything that asks for a positive review (you can ask for a review, but exclude anything like “If you had a positive experience please leave us a review here”)
Multiple messages asking for the same review repeatedly,
The same attachment in multiple messages,
Any attachments that are not necessary to complete the order.
Today we are focusing on this rule: You cannot include links to Amazon detail pages or storefronts
Our team has gone back and forth on the matter and because of this rule, we have decided to change our review ask to be a manual process instead of linking the review link. Because Amazon is stating to not include any Amazon links we feel that writing out the steps to leave the review is the more conservative and compliant approach.
Here is what our manual ask looks like:
If you have not already left a review on your experience with us and our product, we would love to hear about your experience!
Simply head over to Amazon and log into your account.
Tap on the menu bars in the top left corner, then click on “Your Orders”.
Tap on our product that you recently ordered, then click on “Write a product review.”
If you have any questions about your autoresponders our team suggests you reach out to your autoresponder software provider directly.
Watch Jenna Lieber, our Director of Client Services discuss the Jungle Scout Extension the can Automate your review requests on this week’s Facebook Live
As we all know, Amazon has really been changing the review landscape the last couple of months.
One new feature that stands out is the addition of the Request a Review button located within each order that was placed within the last 30 days. One concern we have heard from multiple sellers is how do we automate this process?
Luckily, our friends over at Jungle Scout have the answer! With Jungle Scout’s extension, now you can request reviews for your Amazon orders in bulk.
The extension is super easy to use and will help you Request a Review with ease.
To try it out, all you have to do is log into Seller Central and click on Orders, and then Manage Orders. Next, click the ‘JS’ button on your Chrome’s toolbar as if you were going to open your Jungle Scout extension. When you do, it will ask for you to allow additional permissions. Your Orders page will then reload and new orange buttons will appear along with the other ones.
Here is what it will look like:
At the top, right beside the Order page’s filters, you’ll see an orange button that allows you to ‘Request reviews on all pages.’ When you select this it will automatically click each Request a review button for every order that qualifies, and BOOM you have officially requested your reviews.
Our team suggests that you do this process once a week to ensure that you are always keeping up with your Request a Review options.
To find out more about this tool or to sign up for Jungle Scouts extension head here!
Watch Jenna Lieber, our Director of Client Services discusses Amazon’s Request a Review feature on this week’s Facebook Live
To add to Amazon’s already changing landscape when it comes to asking for Amazon reviews we have something new for you.
Introducing Amazon’s request a review button. This button is located within each order details section for each order placed.
All you have to do is press the button to request a review from the buyer. This request can only be used once per customer per order, so use it wisely!
At this time, there is no way to automatically have this button pressed for each order, you will have to do it manually. Our team suggests you start using this button as a way to provide an additional attempt to get an Amazon review.
As we have talked about over the last few weeks, Amazon is making it much more challenging for sellers to communicate with their customers. This is why it is so crucial to be on the cutting edge of Amazon news.
Check out this new feature by going into one of your orders today!
This post was written by our friends at SellerFunding for the TurnKey Success Blog
Fund your growing company with an Amazon business loan, and watch as you organically gain more 5-star reviews than your competitors.
How many 5-star reviews do your best products have on Amazon? Now search your targeted keywords, and scroll to the top listing. Notice a difference? More than likely, the items taking up the front page on Amazon have hundreds, if not thousands, of customer reviews. Even though you offer a superior product, you struggle to obtain reviews from your customers. As a result, it’s impossible to stay relevant in keyword searches.
Reviews are powerful. Potential buyers take the time to read reviews from your past customers, both good and bad. The more 5-star reviews you have, the more likely you are to close a sale. But, without the proper funding, you may not have a way to gain new customers and get more reviews. Taking out an Amazon business loan could be the boost you need to improve upon the customer experience your company provides.
Providing the Ideal Customer Experience Requires Money
The most successful small businesses are the ones that offer the best customer service. They know how to make every shopper feel like a member of the family. But, you probably don’t have much manpower to help run this aspect of your business. You’re busy behind-the-scenes wearing other hats, so your customer service department often gets overlooked.
However, if you want to succeed on Amazon’s platform, you need to reevaluate the customer experience you provide. Investing in an automated customer service platform is often the best decision, but you need money to accomplish this. A business loan can help you get the funds you need to grow a loyal customer base.
Instead of taking out a high-interest rate bank loan with ambiguous terms, it’s best to work with a lender who truly understands the demands of running an e-commerce business. Look for an online lender who specializes in financing for Amazon sellers like you. With the right amount of funding, you’ll have enough leverage to improve your customer experience and surpass your competition.
Want More Reviews? Create a Raving Fan Base
Think about the businesses you frequent. What makes you come back time and time again? You most likely get amazing service and find everything you need. Coffee drinkers enjoy the experience they get from their favorite barista every morning. They come in for the caffeine boost but return because of the customer service.
However, as an Amazon seller, it’s trickier to personalize your company. The anonymity of shopping online reduces how much face-to-face contact shoppers have. Without any personalization, they are less likely to become loyal fans.
While you may think brand loyalty is a dying concept, this couldn’t be further from the truth. According to Forbes, 37% of customers make up brand loyalists. What loyalists want are personal and meaningful engagements with a brand.
But it doesn’t have to be this way. Now that you finally have the funds, you can afford to invest in providing a better customer experience. Outsourcing your customer service department may mean the difference between receiving a trickle of compliments or an avalanche of 5-star reviews. Best of all, it all happens organically. Here’s what you can expect to see in return:
Customers receive top-notch service from your automated customer service department.
Shoppers feel appreciated and more connected to your brand.
They become repeat buyers, or better yet, raving fans.
Your loyal fan base wants to see you succeed and leaves glowing 5-star reviews.
You sit back and watch as your product listing rises in search rankings.
Sales soar, and you exceed your quarterly goals.
Great Customer Service Never Goes Out of Style
Whether you are a new Amazon business or have been on the platform for years, customer service should remain at the forefront. Excited, satisfied customers leave 5-star reviews. Obtaining additional funding with an Amazon business loan makes it possible to personalize your customer service department and transform average shoppers into Beatlemania-like fans.
About the Author: Ricardo Pero, Chief Executive Officer of SellersFunding, received an MBA in Finance from Columbia University and has 20+ years of experience in Corporate Treasury and Wealth and Asset Management. As an investor and advisor to companies in the U.S. and Latin America, he enjoys helping start-up e-commerce businesses of all sizes to achieve success.
Need a bit more help generating the reviews you need to gain sales? Check out our Review Generation Accelerator for step-by-step strategies to increase your review numbers!
As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:
Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
Offer a discount code to people who watch the video.
So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.
On a scale of 1-10, how nervous do you get when it comes to staying compliant while trying to get reviews? I know…it can literally leave you feeling helpless as your niche is getting more and more saturated and you don’t want to overstep with any shady strategies that will get you slapped on the wrist. The rules surrounding customer reviews and giving away products have definitely changed in the Amazon world over the years, so how do you know what’s okay and what is not?
While there’s a whole list of terms you must adhere to on Amazon’s website, at TurnKey we try to focus on what you CAN do to get results, and not just what you can’t do. One of our favorite strategies is utilizing Amazon Giveaways. The giveaway is literally hosted BY AMAZON, and as long as you follow their rules, you are good to go. Our clients have seen huge returns by running Amazon Giveaways. We are talking $1k in product for $10k in trackable revenue from a Giveaway.
So what’s the secret? Well, it’s important to first know HOW to set up an Amazon Giveaway. We walk you step-by-step through how to do that on Episode 2 of our Playbook for Amazon Podcast. Then once you understand the process, how do you actually make it result in massive returns?
Our #1 tip for running a successful Amazon Giveaway is to include a promotion for customers that don’t win the giveaway. By giving them a discount for entering, you’re much more likely to have an immediate customer or a customer down the road.
And if you want a bonus tip… we love adding educational videos to the squeeze page for the Giveaway. This is your chance to connect with your customers, appeal to their emotions, and get them to buy into the “why” behind your product. Make sure your video focuses on the benefits of the product and how they will feel after they use it. That’s exactly how we 10x’d our investment for the client I mentioned above.
If you haven’t already given Amazon Giveaway a try, we HIGHLY recommend this tool for getting more sales and in turn more reviews. If you want more information on Growth Strategies, we have a course designed specifically for the seller who is looking to GROW!
Need a bit more help generating the reviews you need to gain sales? Check out our Review Generation Accelerator for step-by-step strategies to increase your review numbers!
