What’s New on Amazon: Prime Day Follow-Up

What’s New on Amazon: Prime Day Follow-Up

Prime Day 2019 is over and we hope it was a huge success for you and your business!  Now it is time to deal with the aftermath:

Run a projection report now and send in inventory! 

At TurnKey, we are already sending in inventory to cover all of the huge sales that came our way! We do this using our projection report template that we have attached to this email. You can use this template to match your goals and predict how much inventory you’ll need to prevent missing sales due to being “out of stock”. 

Capitalize on your new customers! 

Prime Day brings in a wave of new customers each year. Now is the time to begin marketing to them. Pull an Amazon customer list (using a service like Managed By Stats) as soon as possible and run Facebook ads to your new audience advertising new products and increasing brand awareness. 

Make sure your customer service is on point! 

An increase in customers also means an increase in buyer messages that will need your prompt response and customer service expertise. Make sure that your customer service systems are operating on all cylinders to turn these first-time buyers into raving fans of your products! 

Run the numbers! 

Once the 72-hour window has passed, pull a promotional report and see which promotions worked the best for your products. Then, head over to the sales dashboard and see what products killed it. Once you have crunched the numbers, take notes on what worked for you this year and plan how you will capitalize on it for Prime Day 2020.  

What’s New on Amazon: Prime Day Countdown

What’s New on Amazon: Prime Day Countdown

By now you are probably already well aware that Prime Day is next Monday and Tuesday, July 15th and 16th! While Prime Day can be very overwhelming, don’t panic! Here are some tips on how to navigate the craziest shopping days of the year:

Submit your promotional codes ahead of time! 

Do not wait until the night before to submit your promotional codes to Amazon. 

Plan your social media posts in advance! 

Plan out your off Amazon strategies early to capitalize on the Prime Day opportunities. 

Monitor your inventory during Prime Day! 

Hopefully, you already have plenty of inventory in Amazon’s warehouse. Whether this is true or not, be sure to monitor your inventory throughout both days and turn on your FBM inventory if you sell out of FBA inventory and you have the resources to fulfill FBM orders.  

Hold off on updating your title! 

As we mentioned last week, Amazon is going to start enforcing their title TOS.  However, if you haven’t already made changes to your title, we do not recommend doing so until after Prime Day to ensure you do not affect your ranking. 

Monitor your Amazon PPC campaigns! 

Ensure that you are in front of as many people as possible by increasing your budget as needed. Bid prices will go up on Prime Day so it is important to monitor your campaigns and ensure their budgets do not run out especially midday. 

Good luck and happy Prime Day!