What’s New On Amazon: What should you be looking out for on Black Friday and Cyber Monday?

It is finally here! Black Friday and Cyber Monday are officially on the horizon. Are you ready? 

A lot of people ask us about Black Friday and Cyber Monday and what they should be doing to make sure it is successful. 

The good news is if you have been following along with us this whole time you are prepared and already have everything set up! Now, what is next? 

Here are the best practices the day for Black Friday and Cyber Monday: 

  1. Stay within budget on your ads. The last thing you want is to run out of budget on your ads mid-Black Friday or Cyber Monday which would result in no ads running during the biggest shopping days of the year. 
  2. Stay in budget with your coupon clippings. Coupon clippings, like ad campaigns, have budget allowances that can run out prematurely if you aren’t careful. You can increase your budgets if you hit your limits, but be sure you’re ready to keep tabs on where they are at throughout the day. 
  3. Watch your lightning deals. If you are one of the lucky few that got picked up for one of the deals, watch it! If it’s doing super well and driving tons of sales, think about increasing the number of units to capitalize on the opportunity. 
  4. Overall, keep your eyes on your account. You all know how Amazon is, and unexpected things happen. Keep your eyes on your account to fix any issues if they come up.

If you have questions about this update, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



Episode 54: Q4 Amazon PPC Advertising Must-Dos

Episode 54: Q4 Amazon PPC Advertising Must-Dos

Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you’re paying attention, you can really see a big impact on your sales. You’ll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren’t doing that already, let’s chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk.

Minute Markers: 

1:05- Meet our Ad Mgr Neelie

2:12- Biggest piece of advice for Q4

3:17- How is Q4 different in terms of ads?

4:55- Video ads

6:30- How is bidding different in Q4

7:49- How can people use past data to inform advertising decisions

9:20- How DSP is great for Q4

12:00- Listener question about DSP vs display ads

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

Have you joined our Facebook Group? It’s super fun and helpful!

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk

We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies.

If you have questions about this update, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



Episode 54: Q4 Amazon PPC Advertising Must-Dos

What’s New on Amazon: Should you be variating your listing?

Recently, we have been getting a lot of you asking about variations and if you should variate your product. 

The answer used to be very simple: yes, because just last year Amazon would combine the reviews making it an automatic win. But within the last year, Amazon has slowly removed combining reviews just because a given product has variations, so now wondering what to do with your variations. 

To simplify things, we have created a pros and cons list: 

Pros: 

  • Amazon may potentially combine the reviews again. If that happens, it’s worth keeping your variations together
  • Cross selling is easier for customers and potentially increases your order value 
  • Higher sales conversions because all options for a product are in one spot 

Cons: 

  • Losing real estate in the search results. When you combine a listing it will limit you to only show one listing on a given term, instead of splitting up all your product options
  • One product variation brings down the whole listing. On occasion, one variation does less well than the rest and brings down the overall real estate on the listing

If you have questions about this update, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Episode 52: How to Prep for the Holidays on Amazon

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Let’s Talk About Amazon’s A10 Algorithm

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here