What’s New on Amazon: Amazon video ads!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

A ton of you guys have reached out to us regarding Amazon video ads and who can blame you? They are incredibly powerful ads. 

Amazon video ads are a part of the Brand Registry program where you are able to advertise to customers using video! Video ads are a feature that has not been around too long, so it is super tough for sellers to determine best practices for running these video ads. 

Luckily, our team has it figured out for you! We have put in the work testing different video ads on Seller Central, as well as DSP ads. We know what it takes to run these ads and reach new audiences to help improve your brand on Amazon. 

In the meantime, check out Amazon guidelines for your video ads through Seller Central: 

Video specs

  • 16:9 aspect ratio
  • 1280 x 720px, 1920 x 1080px or 3840 x 2160px
  • 23.976, 24, 25, 29.97, 29.98, or 30 fps
  • 1 Mbps or higher bit rate
  • H.264 or H.265 codec
  • 6-45 sec long
  • 500 MB or smaller
  • MP4 or MOV file
  • Main or baseline profile
  • Progressive scan type
  • 1 video stream only

Audio specs

  • 44.1 kHz or higher sample rate
  • PCM, AAC or MP3 codec
  • 96 kbps or higher bit rate
  • Stereo or mono format
  • Not more than 1 audio stream

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Are your buyer messages sufficient?

What’s New on Amazon: Are your buyer messages sufficient?

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

On Amazon you rarely get to communicate with your customers, which makes buyer messages crucial! 

Buyer messages are the most important part of your Amazon customer service plan, so it is important that your plan for communication is optimized and strong. 

When it comes to your buyer messages, you need to make sure you are responding quickly and that you have the templates ready to respond! 

By using Buyer-Selling Messaging templates, you are able to prepare your team to respond to common questions and complaints that they often encounter on Amazon. 

Through this tool, you are able to input different messaging templates to help you respond quickly, and therefore provide the best customer service possible! This is what leads to long-term customers and positive brand recognition.

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: We have the new Prime Day information for you!

What’s New on Amazon: We have the new Prime Day information for you!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Alright guys, this is not a drill. Prime Day is moving again! 

I am sure you are wondering what is the deal? Prime Day is the biggest day on Amazon each year, so it is important you are keeping up with the latest information possible to prep! This year of course will be a whole different story, but we’re here to help. 

Here is what we know so far:

  • Prime Day has officially moved to October 2020, due to brands having inventory issues 
  • August 20th– Inbound shipping cutoff – inventory must be in transit
  • September 11th– FBA inventory cutoff – inventory must be received
  •  August 28th– Last day to schedule PD Coupons in Seller Central
  • September 25th–  Last day to schedule Prime Exclusive discounts in Seller Central
  • For coupon clippings to be eligible for Prime Day, you must have at least 3+ star rating or no reviews, the coupon clipping must be a minimum of 20% off discount, and the customer segment target must be set to Amazon Prime-only
  • For Prime Exclusive discounts to be eligible for Prime Day, the product must be FBA, you must have a minimum star rating of 3.5 stars or no reviews, you must have a minimum seller rating of 4 stars, the promotion must at minimum be 20% off current buybox price, and the promotion must be the lowest price in the trailing 30 days by 5%

There is a ton to discuss with this update including how to schedule out your promotions for them to be eligible. Catch the replay in our Facebook Group to learn more about the next steps you should be taking for Prime Day! 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: What are your main concerns heading into Q4 2020?

What’s New on Amazon: What are your main concerns heading into Q4 2020?

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

I am sure for a lot of you there is a lot of concern regarding preparing for Q4 2020. 

Q4 is a huge time for e-commerce, but this year definitely seems different considering there is so much uncertainty in the world. For Q4 you are thinking about inventory, promotions, marketing… the list goes on and on. And now, Amazon may be throwing another wrench into all your planning by moving Prime Day to October! This hasn’t been confirmed just yet, but news outlets have been saying Amazon is moving Prime Day AGAIN and this time to October 2020. So what does that mean for sellers? Will we have to prep for Prime Day, Black Friday, Cyber Monday, and the holidays back to back? 

With the uncertainty of Q4 Amazon has put together a few offers to help brands navigate these unchartered waters. Check out these updates from Amazon:

Inventory Performance Index Threshold Change: 

Amazon will be changing the Inventory Performance Index (IPI) minimum threshold requirement to 500. Sellers below 500 will be subject to limits effective August 16, 2020 through the end of the year. Luckily, most sellers will not be impacted by this change. Most sellers with IPI scores below 500 will have more storage space than last year.

Quantity Limits:

Amazon will be introducing ASIN-level quantity limits on products in FBA warehouses. A majority of products will have enough inventory space available to cover over three months of sales.

Free Removals Promotion: 

To reduce storage fees for products that have not been selling and create room for more productive inventory, Amazon is offering a free removal fee promotion for a limited time. They will waive fees for any removal order submitted beginning July 14, 2020. 

Do you have an IPI of 500 or below? Are you not sure what your quantity limits are per product? Should you create a removal order?

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Have you been wanting to sell in Mexico or Canada?

What’s New on Amazon: Have you been wanting to sell in Mexico or Canada?

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Have you been wanting to sell in Mexico or Canada?

We speak to a lot of sellers about selling internationally, but a lot of them shy away from it because it can be so complex. 

When it comes to selling internationally there is a lot you need to consider like inventory, taxes, listing translations, and so much more! It’s no wonder that some sellers shy away from going international. 

To help with that issue, Amazon has brought back North American Remote Fulfillment (NARF) that gives you the ability to sell in Mexico and Canada using your inventory from the US! There are no additional fees to join this program but there is a difference in fulfillment fees that are covered by the customer.

Here are some updates on this program: 

  • Prime Eligibility in Canada and Mexico 
  • Amazon will collect and remit taxes on your behalf
  • Products will ship in 6-9 days for Mexico and in 9-12 days for Canada
  • Instead of FBA fees, you will see a NARF fee. NARF is associated with products shipped from your US fulfillment center and sent directly to customers in Canada and Mexico
  • Returns are handled the same way as they are in the US and will be sent back to your US fulfillment center
  • To be eligible for Remote Fulfillment with FBA, a product must pass Amazon’s assessment of regulatory risk and of course meet all trade compliance and in-country regulations. 
  • To chat about this opportunity with us head to our Facebook Group

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here