What’s New on Amazon: Are you looking to keep more of your hard-earned profits?

What’s New on Amazon: Are you looking to keep more of your hard-earned profits?

As brands on Amazon, you guys are used to the fees, it unfortunately apart of the territory. In order to sell on Amazon, you have to pay your referral fee, FBA fees, selling plan, and of course expenses like PPC just to name a few.

For those of you selling on international marketplaces, those cross-border fees can really add up making it even more challenging to expand your international brand. For those of you that have this international marketplace issue, we have a solution for you through PingPong.

PingPong is a solution that will help you save on repatriating these foreign earnings, VAT payments, supplier payments, and much more. As a company PingPong has processed more than $15 billion for global e-commerce sellers this year and they are looking forward to helping you too! 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Check out this new tool through Amazon!

What’s New on Amazon: Check out this new tool through Amazon!

Check out this new tool through Amazon!  

As a brand on Amazon, it is always very challenging to ensure that your listings are high quality. 

While our team can provide you the fundamentals that make a well-executed listing, YOU know your brand best and it’s important to ask yourself, “Are you presenting the right message to your customer in your listing?” 

Amazon has introduced a new tool called the Listing Quality Dashboard which is meant to help sellers with recommendations they should be making to their listing. 

According to Amazon this dashboard will help with the following: 

  • Improve discovery by plugging in more attributes on your product
  • Enable the Product Overview experience. This will not be available to all of you YET but it is meant to provide customers with more information to speed up their purchase decision 
  • Potentially reduce customer returns by providing the customer with more information ahead of time to give them the best experience possible prior to purchase 
  • Take time-sensitive actions to avoid your listing getting suppressed 

Check out the update from Amazon here!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Not Brand Registered? This one is for you!

What’s New on Amazon: Not Brand Registered? This one is for you!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Are you currently a Brand Registered Amazon seller? If not,  you are missing out on some critical features that are helping your competitors grow their sales every day.  

Brand Registered sellers get access to different tools like sponsored brand ads, the brand dashboard, A+ content, Amazon Storefront, and of course video on their listing. Our team has seen in some cases that adding video to your listing can increase your conversion rate by a double-digit percentage.

So when you don’t have these perks, think of what you are missing out on. Great news for those of you that are not brand registered! Starting this quarter, Amazon said they will now allow non-brand registered sellers to upload videos to their image block.

You can take advantage of this feature by uploading your video in the upload video section located under inventory. Please note that Amazon is rolling this out in batches, so if you do not have access currently, keep checking to see if you have access! 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Q4 Madness! Let’s Chat About What We Know About the Holidays

What’s New on Amazon: Q4 Madness! Let’s Chat About What We Know About the Holidays

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

As you all know, Q4 is coming and it is set up to be the biggest Q4 Amazon has ever seen! 

This is a huge opportunity for brands on Amazon with Prime Day, Black Friday, and Cyber Monday being back to back to back. But how can you prepare for the holidays when you have Prime Day in October? 

Here are the TurnKey best practices when it comes to Q4: 

  1. Be prepared with the inventory. The last thing you want is to sell out during the busiest time of the year for Amazon. 
  2. Have promotions planned ahead of time? We love a promotional calendar for this initiative. It holds you accountable and makes sure you cover all of your bases. 
  3. Use external assets to spread the word. This is a great way to improve sales and even improve your ranking. 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Amazon video ads!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

A ton of you guys have reached out to us regarding Amazon video ads and who can blame you? They are incredibly powerful ads. 

Amazon video ads are a part of the Brand Registry program where you are able to advertise to customers using video! Video ads are a feature that has not been around too long, so it is super tough for sellers to determine best practices for running these video ads. 

Luckily, our team has it figured out for you! We have put in the work testing different video ads on Seller Central, as well as DSP ads. We know what it takes to run these ads and reach new audiences to help improve your brand on Amazon. 

In the meantime, check out Amazon guidelines for your video ads through Seller Central: 

Video specs

  • 16:9 aspect ratio
  • 1280 x 720px, 1920 x 1080px or 3840 x 2160px
  • 23.976, 24, 25, 29.97, 29.98, or 30 fps
  • 1 Mbps or higher bit rate
  • H.264 or H.265 codec
  • 6-45 sec long
  • 500 MB or smaller
  • MP4 or MOV file
  • Main or baseline profile
  • Progressive scan type
  • 1 video stream only

Audio specs

  • 44.1 kHz or higher sample rate
  • PCM, AAC or MP3 codec
  • 96 kbps or higher bit rate
  • Stereo or mono format
  • Not more than 1 audio stream

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here