Episode 54: Q4 Amazon PPC Advertising Must-Dos

Episode 54: Q4 Amazon PPC Advertising Must-Dos

Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you’re paying attention, you can really see a big impact on your sales. You’ll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren’t doing that already, let’s chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk.

Minute Markers: 

1:05- Meet our Ad Mgr Neelie

2:12- Biggest piece of advice for Q4

3:17- How is Q4 different in terms of ads?

4:55- Video ads

6:30- How is bidding different in Q4

7:49- How can people use past data to inform advertising decisions

9:20- How DSP is great for Q4

12:00- Listener question about DSP vs display ads

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

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If you have questions about this update, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



Episode 54: Q4 Amazon PPC Advertising Must-Dos

What’s New on Amazon: Should you be variating your listing?

Recently, we have been getting a lot of you asking about variations and if you should variate your product. 

The answer used to be very simple: yes, because just last year Amazon would combine the reviews making it an automatic win. But within the last year, Amazon has slowly removed combining reviews just because a given product has variations, so now wondering what to do with your variations. 

To simplify things, we have created a pros and cons list: 

Pros: 

  • Amazon may potentially combine the reviews again. If that happens, it’s worth keeping your variations together
  • Cross selling is easier for customers and potentially increases your order value 
  • Higher sales conversions because all options for a product are in one spot 

Cons: 

  • Losing real estate in the search results. When you combine a listing it will limit you to only show one listing on a given term, instead of splitting up all your product options
  • One product variation brings down the whole listing. On occasion, one variation does less well than the rest and brings down the overall real estate on the listing

If you have questions about this update, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Episode 52: How to Prep for the Holidays on Amazon

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Let’s Talk About Amazon’s A10 Algorithm

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Holiday Return Window is Here and Sooner Than You Think

What’s New on Amazon: Holiday Return Window is Here and Sooner Than You Think

Quarter 4 is finally here and we hope it is off to a great start with Prime Day kicking off as of yesterday. 

Now that it is Q4, it is important to keep the Q4 return window in mind because it does change during this time in order to accommodate customers. 

With the addition of Prime Day, Amazon has made the return window even longer than what we are used to. This year’s return policy covers all purchases made from 10/1-12/31, and all items purchased during that window can be returned through January 31, 2021. 

It is important to note that this policy covers FBA and FBM orders but the rules can vary from category to category. You can see the return deadline for specific categories that have different windows on our Returns Help page.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here