What We’ve Learned From Ezra Firestone

What We’ve Learned From Ezra Firestone

If you work in e-commerce, you’ve probably heard of the dynamic Ezra Firestone, founder of Smartmarketer.com. He has helped countless online sellers to dial in their marketing and increase their sales, using his arsenal of tools and resources. Ezra was on the Playbook for Amazon Podcast episode 19 last month, and shared some real gems with our audience. In case you haven’t tuned in yet, here are three of Ezra’s teachings that have truly transformed our business

He gives more than he takes.

While Ezra’s created multiple businesses now doing $20M+ in revenue, he also freely gives of his advice, content, mentorship, and experience so others can work towards achieving their own massive success. We love his Facebook page and his frequent videos that are always the kick in the pants we need to take things to the next level. 

He enjoys his life and lets his quirkiness work for him.

While it takes an extraordinary amount of work to be an entrepreneur, we love how Ezra doesn’t preach a 23-hour workday mentality. He’s about working smart so he can enjoy his hobbies, his family, his rural living, etc. Check out this video to hear more about his view on business. If you have something that makes your business unique, use it as an asset to set you apart!

The most successful sellers we work with have systems in place so that their entire business is not hinging upon them showing up to keep the motor running. If you are at a place where a day off would tank your sales, you need to make some changes (check out these Accelerator courses to get started with some of these systems). Ezra epitomizes success in this field, and we love watching him work smart and remember to laugh at himself. 

He recognizes that you are only as strong as your team.

We learned so much of what we know about hiring and developing rapport among a virtual team from Ezra. Check out his video on team building here. It’s not easy trying to scale a business, and it’s more than just the nuts and bolts of a business that make it thrive. Ezra shows how it’s really about developing a team culture and when everyone is all in on the collaborative vision you share for your team, THAT is the recipe for success. 

So, whether you are in need of marketing tools and tips or you just need a virtual mentor, Ezra has made such an impact on TurnKey and our team members, and we’re grateful for all he shares with this industry. Who do you look up to in this space?

Don’t Even Think About Selling Your Amazon Business Without Doing This…

Don’t Even Think About Selling Your Amazon Business Without Doing This…

For most business owners, the end goal of building a thriving business is to sell it for a tremendous profit. It’s like investing in a home and then selling it once it has appreciated. Selling a business for top dollar doesn’t come easy, but if you’ve done your part to make the business attractive to a buyer, you can expect a pleasant return on your investment! 

Jeff Lieber, the founder of Turnkey Product Management, started as an Amazon seller. He sold puppy and baby products for several years and eventually grew the business to the point where it became attractive to potential buyers and selling made sense. When he went to his accountant for the next steps, he was shocked by the response he got. He was told that his next step was to clean up his books, to the point where anyone could walk in and think that running his business looked doable. 

Jeff thought his books were fine, but they were only fine because HE understood them and HE knew where to look for information.  Someone else wouldn’t be able to make sense of them, and they certainly wouldn’t want to take them over in the state they were in. Just as you’d declutter a house and landscape the yard before you put it on the market, Jeff set out to give his business some “curb appeal”.

He hired someone to compile all the sales information from his years of selling, created legible spreadsheets, and was able to show a clear upward trajectory in his sales. It took a bit of doing, but once that was finished, he had a much cleaner business to present to buyers. More important, without changing a single system or increasing sales by a single dollar he increased the value of his business. 

Our #1 tip for selling your business: Clean up your books. Think of it this way, if it wasn’t yours, would you want to “move into” your business? If not, what things need to be organized, systematized and dialed in to make that transition seem not only doable but sustainable and profitable for the buyer? Once you’ve answered those questions, you’re on the way towards selling your business for the big bucks. Good luck!


Hear the full story of the lessons Jeff learned while selling his Amazon business by listening to Episode 5 of the Playbook for Amazon Podcast.