Motivation Monday: When to Hire an Expert

Motivation Monday: When to Hire an Expert

We hear from budget-strapped Amazon sellers every day, who feel like they are hemorrhaging money. They are desperate to get their sales up, and they don’t know how to do so on their own. They would love an Amazon Fairy to come and sprinkle some magic fairy dust on their listings and make their products sell! But they don’t have the time or experience with Amazon necessary to make that happen on their own. Sound familiar? 

 

The thing that many of these sellers don’t realize is that there is no shame in asking for help. In fact, behind every success story you’ve ever heard about, is a team of people supporting that successful person’s vision! The key is to recognize that you don’t know what you don’t know and seek out people who can help fill in the gaps on the road to success.

 

TurnKey’s founder, Jeff Lieber, saw the need in the market to offer sellers more support in growing their sales. He started by consulting for his friends who were struggling on Amazon, and sure enough… after a few months of his tips and tricks, sales started to turn around for them. In fact, those earliest consulting clients (William Painter and EcoQube) are STILL with Turnkey today. 

 

So, if you already feel like you aren’t making enough money, when do you bring in an expert to help? Well, just like anything in business, you have to be willing to invest in the long-term vision of a product. If you know your competitors are doing $100k+/month on Amazon and you’re at $10k/month, you can feel pretty confident that if you have a good product and you’re willing to do the work, there’s room for significant sales growth and it’s worth trying to make room in the budget to hire an expert to help you to become a key player in the niche.  

 

Hiring an expert will cost you money, but it will SAVE you in three areas:

  1. Time: The only thing we cannot buy more of is time and an expert can make your path to excellence so much more efficient by showing you exactly how things should be done the right way, versus you trying to figure things out the hard way. 
  2. Optimization: If you were to hop on a call with one of our TurnKey team members, we could probably suggest 3-5 things right off the bat that we would improve about your listing, and that’s without even going into the backend. When you hire an expert they will bring things to your attention you may never have even thought of, and those details can make the difference in thousands of dollars in sales per month. 
  3. Potential: You may not really know how your product will do on Amazon. The truth is some products crush it on Amazon while others fall flat.  You could waste years trying to get your product to the top of the leaderboard not knowing that you were already close to the ceiling in your niche. When you bring in an expert, we can help manage your expectations and understand your product’s full potential on Amazon in a much shorter time frame. This will help you decide how much you should invest in developing this platform. 

 

Now that you recognize you need an expert in your corner, the key is to be sure you are getting the level of involvement you need from that expert. At TurnKey, we offer options ranging from full-service Amazon management to one-on-one coaching, to accelerator courses, all the way down to monthly group coaching to ensure that we can meet any business where they are. We even offer PPC Management and done-for-you services.

 

If you’ll remember, earlier in the article I mentioned EcoQube, founded by Kevin Liang. Kevin was originally a full-service client who really valued the insights and growth we provided for his business. It allowed him to reach heights on Amazon that he always hoped were possible. Over time his needs changed, and when it made sense for him to launch an in-house Amazon management team he became a one-on-one coaching client. TurnKey is here to support sellers all along their journey. If you want to hear more about Kevin’s story and experience working with TurnKey in all our different services, tune into the Playbook for Amazon Podcast Episode 3

 

If you’re considering hiring an expert, I urge you to take the plunge. Don’t sit around wishing you knew how to crack the Amazon success code when there are people who have already cracked it for you! Want to know what level of Amazon support you need? Apply today and we’ll analyze your business and come up with a plan that will meet your needs. There’s no risk and you might just get the Amazon fairy you’ve been dreaming of!

Systematize Your Business with Standard Operating Procedures (SOPs)

Systematize Your Business with Standard Operating Procedures (SOPs)

In any business, there are tasks which must be performed on a regular basis. Generally, these tasks are assigned to a member of the team who has been trained to perform them. But what happens when that team member is unavailable, or it is necessary to train additional employees on how to perform the task? Creating and maintaining standard operating procedures or SOPs are a great way to ensure that tasks can be performed and understood by any of your team members.

At TurnKey, we follow a simple six-step process when creating SOPs:

  1. Record a video of you completing the process (a screen share) explaining it as you go.
  2. Once you’ve recorded the video, write step-by-step directions based on the video.
  3. When the SOP has been created, have a separate team member proofread the SOP. It is helpful to have them walk through the SOP step-by-step to ensure you’ve captured all of the necessary points. 
  4. Send the SOP to a designer to polish it up and make it look professional.
  5. After the designer has formatted it, have your team double-check the SOP to ensure the designer didn’t make any mistakes.
  6. Create a task checklist in a project management system for your
    team to follow based on the SOP that was created.

Creating SOPs may seem like an unnecessary step in your business process, but having clear step-by-step instructions for all of the processes and tasks within your company will save time in the long run. It is the first step in ensuring that your business becomes as streamlined and automated as possible!

Want more in-depth instructions on creating SOPs and other topics that will help your business to function well and your sales to skyrocket? Apply now and find out what services you qualify for that can help you systematize your business!