Watch Jenna Lieber, our Director of Client Services discuss the changes to Amazon’s A+ Content Experiments on this week’s Facebook Live
Let’s Start the New Year with Optimizations!
Hey sellers it is officially the new year and you know what that means, time to start off FRESH!
Using Amazon’s new Search Term Optimization tool within your brand dashboard you will be able to refresh your listings to ensure they are set up for success when it comes to indexing and ranking.
This new tool will review your back end search terms to see if those terms are present anywhere else in your listing.
By scanning your title, bullet points, and product description, Amazon is able to tell you what terms you should and shouldn’t removed from the back end search terms.
This tool will help to ensure you are continuously optimizing your back end search terms and also gives you the best shot at making sure your listing is never left on autopilot.
Watch Jenna Lieber, our Director of Client Services discuss the changes to Amazon’s A+ Content Experiments on this week’s Facebook Live
Have you tried the new A+ Content Experiments?
Amazon has created A+ Content experiments that we truly believe will make a huge difference in your Amazon business!
Using the feature Experiments you will be able to compare two pieces of A+ content against each other so you can see which one performs better and drives more sales.
Here at TurnKey we are so PUMPED about this feature because it finally gives us an opportunity to split-test such a crucial part of the listing.
Here’s how an A/B test works. When you set up your experiment, you’ll tell Amazon which two pieces of A+ content you want to test. Customers who are purchasing on Amazon will randomly be assigned to see Version A, or Version B, for the entire duration of the experiment. Experiment results will be updated once a week, and tell you which version of content has had more sales.
Here are some things you may be interested in experimenting on. But don’t restrict yourself to these ideas – use your own judgement and knowledge of your brand to determine what to test.
A+ Content with text vs. A+ Content without text
New A+ content modules
New A+ content layouts and designs
Changing up the imagery by adding new lifestyle and infographic images
Testing out new pieces of content like value adds or your brand story
Trying out cross selling different products using the comparison chart in your A+ content
Want to know what your New Year’s resolution should be? Trying out this new feature to see how it helps your listing convert!
Aside from this update…our TurnKey team wanted to wish you and yours the happiest of holidays.
This new program helps brands obtain brand protection and intellectual property rights in the Amazon store.
This program is built for small and medium-size brands who are looking to take their business to the next level while also protecting it in a cost-effective way.
The participating IP (intellectual property) law firms have been vetted by Amazon and will ease the stress of getting a trademark. Not only that but Amazon has done the negotiations for you by offering sellers incredibly competitive rates to work with these law firms.
They can help you with other items besides trademark issues including other IP needs such as copyright registrations, design patents, and broader IP protection strategies.
Working with these law firms also has an added bonus of brand protection features in Amazon’s store. Since the participating law firms have been vetted by Amazon, when a brand works with one of the law firms in the IP Accelerator program and a trademark has been filed on their behalf, the brand will be strong candidates for Brand Registry.
As a result, Amazon will provide these brands with accelerated access to brand protection in Amazon’s stores, to better protect their brand before their trademark registration officially issues. Brands will benefit from automated protections, which proactively block bad listings from Amazon’s stores, increased authority over product data on Amazon, and access to the Report a Violation tool. This powerful tool searches for and reports bad listings that have made it past Amazon’s automated protections.
If you have been struggling with a trademark or other IP issues we highly recommend looking into this program.
Watch Jenna Lieber, our Director of Client Services discusses the update to your Amazon Storefront on this week’s Facebook Live
Set your Slack to AWAY you have to upgrade your Amazon Storefront NOW!
Amazon recently added three new page additions to Amazon Storefront that will be a game-changer for you:
Interactive Images: Add interactive points to an image of a product to point out key features.
Image with Text: Add text on any position of the image you decide to upload.
Background Video: Add a video that silently plays on a loop in the background. This video must be between 2-20 secs.
These three additions are huge for a few reasons:
It adds more brand uniformity to your Amazon Storefront and allows customers to connect with you more
Provides a stronger customer experience and makes your storefront much more interactive
It provides further product information and helps customers make a stronger purchasing decision
It also adds a professional look to your Amazon Storefront
In addition to this update, we have one more feel-good update from Amazon!
Starting September 1, 2019, sellers using Fulfillment by Amazon (FBA) will have the option to donate excess inventory in the US to select US charities. Amazon will automatically make eligible inventory available to charitable organizations when you choose to dispose of overstock, returns, and other unwanted items. The donation option will apply to inventory you select for disposal manually and through automatic disposal settings.
Watch Jenna Lieber, our Director of Client Services discusses Amazon Storefront Insights on this week’s Facebook Live
Did you know you can track your storefront insights?!? It is so simple! If you are brand registered all you have to do is head to the “Manage Store” page and click on “View Insights”.
Here are some awesome items you can learn from your insights:
Views and Visitors
Top Sources of Traffic
Top Tags
Top Pages in your Storefront
Sales Numbers
Sales Compared to Visitors
We know what you are saying, “That is great, TurnKey, but what can I do with this information?” Optimize! Using this data you can make your Amazon Storefront exponentially stronger!
Here are some different ways you can optimize your Amazon Storefront game:
Is one page dominating all of your other pages? Adjust your other pages to have a similar look and flow to the page that is bringing in the most sales.
Are Sponsored Brands converting the best on your storefront? Increase your Sponsored Brands ad budgets and continue to create and optimize these SBAs.
Are external ads bringing a lot of traffic to your Amazon Storefront? Continue to push traffic to the storefront and take advantage of the tag feature within Amazon Storefront to make it even more effective.
Storefront not doing so hot? Here are some suggestions:
Add lifestyle images and infographics so customers can learn more about your products.
Add multiple videos so that customers can learn more about you and your brand.
Add multiple add to cart options so that customers can purchase with ease.
Make your store engaging and inviting, think of it as a true storefront that someone would walk into!
Do a competitor analysis on your competitors’ storefronts and see what they are doing well and how you can beat them!
We cannot wait to hear how you pick up your Amazon Storefront game! Send us a link, we would love to check it out!
