What’s New on Amazon: Amazon Vine is Officially on Seller Central

What’s New on Amazon: Amazon Vine is Officially on Seller Central

Watch Jenna Lieber, our Director of Client Services discuss Amazon’s Vine Program coming to Seller Central on this week’s Facebook Live

Well it is official, Amazon Vine is available for Amazon sellers! Originally the program was only available for vendors operating their Amazon business within Vendor Central but it has finally made its way over to Seller Central after years of waiting

What is the Amazon Vine Program?

Amazon Vine is an Amazon program that enables a select group of Amazon customers to post reviews about products on Amazon to help their fellow customers to make educated purchasing decisions. Amazon will be the one to choose the reviewers who will be referred to as the Vine Voices.

Eligible sellers will access Vine in Seller Central via the Advertising tab. Once you have enrolled your brand you will be able to select different products to add to the program. In order to enroll your product, it must have less than 30 reviews. Once the product hits 30 reviews either organically or through the Vine program the enrollment will be concluded and the product will no longer be up to review by the Vine Voices. 

How is this different from the early reviewer program? 

The big difference between the two programs is for the early reviewer program customers have to purchase the units to leave the review but for Vine you are giving them free product to review

At this time, it appears this program is free to all eligible sellers BUT our team suggests you read through the Vine terms to see any fees that may apply

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