Wow, what a crazy weekend! We hope your Black Friday and Cyber Monday were a HUGE success!
Now let’s get down to it! During the most important weekend of the year, Amazon gave a lot of brands trouble this weekend due to pricing errors. If you are one of those brands you need to head to the Pricing Health Dashboard IMMEDIATELY. This is where Amazon will tell you how to fix the pricing error that you might be experiencing.
That being said, how do you avoid a pricing error going forward? First you want to make sure you are familiar with the Amazon Marketplace Fair Pricing Policy. If you are in direct violation of this policy, you are at risk of Amazon shutting down your listing.
A couple of thing you should keep in mind as Amazon takes aim on this issue:
Amazon is in fact watching your website prices, so to avoid a pricing error make sure your Amazon prices match the ones on your website
Amazon is also watching if you run a huge sale on your website. This can also lead to the pricing error violation
If you fulfill orders through FBM, make sure you are offering a fair shipping price, if you are charging for shipping
Be careful when pricing your bundles. Make sure it is a fair price that is either equal to or less than the single product purchase in multiples
To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
It is finally here! Black Friday and Cyber Monday are officially on the horizon. Are you ready?
A lot of people ask us about Black Friday and Cyber Monday and what they should be doing to make sure it is successful.
The good news is if you have been following along with us this whole time you are prepared and already have everything set up! Now, what is next?
Here are the best practices the day for Black Friday and Cyber Monday:
Stay within budget on your ads. The last thing you want is to run out of budget on your ads mid-Black Friday or Cyber Monday which would result in no ads running during the biggest shopping days of the year.
Stay in budget with your coupon clippings. Coupon clippings, like ad campaigns, have budget allowances that can run out prematurely if you aren’t careful. You can increase your budgets if you hit your limits, but be sure you’re ready to keep tabs on where they are at throughout the day.
Watch your lightning deals. If you are one of the lucky few that got picked up for one of the deals, watch it! If it’s doing super well and driving tons of sales, think about increasing the number of units to capitalize on the opportunity.
Overall, keep your eyes on your account. You all know how Amazon is, and unexpected things happen. Keep your eyes on your account to fix any issues if they come up.
To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you’re paying attention, you can really see a big impact on your sales. You’ll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren’t doing that already, let’s chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk.
Minute Markers:
1:05- Meet our Ad Mgr Neelie
2:12- Biggest piece of advice for Q4
3:17- How is Q4 different in terms of ads?
4:55- Video ads
6:30- How is bidding different in Q4
7:49- How can people use past data to inform advertising decisions
9:20- How DSP is great for Q4
12:00- Listener question about DSP vs display ads
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.
To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
Recently, we have been getting a lot of you asking about variations and if you should variate your product.
The answer used to be very simple: yes, because just last year Amazon would combine the reviews making it an automatic win. But within the last year, Amazon has slowly removed combining reviews just because a given product has variations, so now wondering what to do with your variations.
To simplify things, we have created a pros and cons list:
Pros:
Amazon may potentially combine the reviews again. If that happens, it’s worth keeping your variations together
Cross selling is easier for customers and potentially increases your order value
Higher sales conversions because all options for a product are in one spot
Cons:
Losing real estate in the search results. When you combine a listing it will limit you to only show one listing on a given term, instead of splitting up all your product options
One product variation brings down the whole listing. On occasion, one variation does less well than the rest and brings down the overall real estate on the listing
To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.
If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!
To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
