Our #1 Amazon Giveway Tip

Our #1 Amazon Giveway Tip

by | Accelerators, Coaching, Motivation Monday

A Quick Note From TurnKey:

As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:

  1. Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
  2. Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
  3. Offer a discount code to people who watch the video. 

So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.


On a scale of 1-10, how nervous do you get when it comes to staying compliant while trying to get reviews? I know…it can literally leave you feeling helpless as your niche is getting more and more saturated and you don’t want to overstep with any shady strategies that will get you slapped on the wrist. The rules surrounding customer reviews and giving away products have definitely changed in the Amazon world over the years, so how do you know what’s okay and what is not? 

While there’s a whole list of terms you must adhere to on Amazon’s website, at TurnKey we try to focus on what you CAN do to get results, and not just what you can’t do. One of our favorite strategies is utilizing Amazon Giveaways. The giveaway is literally hosted BY AMAZON, and as long as you follow their rules, you are good to go. Our clients have seen huge returns by running Amazon Giveaways. We are talking $1k in product for $10k in trackable revenue from a Giveaway. 

So what’s the secret? Well, it’s important to first know HOW to set up an Amazon Giveaway. We walk you step-by-step through how to do that on Episode 2 of our Playbook for Amazon Podcast. Then once you understand the process, how do you actually make it result in massive returns? 

Our #1 tip for running a successful Amazon Giveaway is to include a promotion for customers that don’t win the giveaway. By giving them a discount for entering, you’re much more likely to have an immediate customer or a customer down the road. 

And if you want a bonus tip… we love adding educational videos to the squeeze page for the Giveaway. This is your chance to connect with your customers, appeal to their emotions, and get them to buy into the “why” behind your product. Make sure your video focuses on the benefits of the product and how they will feel after they use it. That’s exactly how we 10x’d our investment for the client I mentioned above. 

If you haven’t already given Amazon Giveaway a try, we HIGHLY recommend this tool for getting more sales and in turn more reviews. If you want more information on Growth Strategies, we have a course designed specifically for the seller who is looking to GROW! 

Need a bit more help generating the reviews you need to gain sales? Check out our Review Generation Accelerator for step-by-step strategies to increase your review numbers!

Grow Your Sales Using Amazon Giveaways

Grow Your Sales Using Amazon Giveaways

by | Accelerators

A Quick Note From TurnKey:

As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:

  1. Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
  2. Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
  3. Offer a discount code to people who watch the video. 

So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.


Amazon Giveaway is a marketing tool used to set up sweepstake promotions on Amazon products. Essentially, you are creating a prize out of your product. The giveaway is displayed on Amazon’s giveaway page which provides your product with endless exposure.  This is a great way to engage with your customers. With giveaways, you are able to provide each participant with a promo code. It will make them feel special AND draw them to your product listing.

Upon setting up an Amazon Giveaway, you are able to create entry requirements such as have the participants follow you on social media or watch a short video. Having the participants watch a short video is our favorite. We were able to get one of our clients to over 22,000 YouTube views in a week using this entry method! From there they could pixel each viewer thus adding 22,000 people to their retargeting ads.  This is your chance to appeal to your customers by letting them know what your brand is about. You want to catch their attention and provide them with a visual of your brand that they won’t forget!

Amazon Giveaways can be used as a complete growth strategy. Not only can you increase your sales conversions, but you can also expand your customer base.
Social media will be your best friend to maximize this strategy. Create a post on Facebook, Instagram, and Twitter that will create a BUZZ around your product. Simply inform your followers that you’re having a giveaway and give them a link to the giveaway page. Or even better, to make sure that the word gets around, ask them to tag 3 of their closest friends in the post for a chance to win an exclusive prize just for your social media followers!


Amazon automates the entire process for you by picking the winners and losers! You simply select how many products you want to give away and Amazon will randomly select the winners. Don’t forget to HAVE FUN and get CREATIVE while promoting your giveaway. The more excited you are about the things going on with your brand the more excited your customer base will be.


If you’re interested in finding out more information about how giveaways and other strategies can help grow your sales check out our Growth Strategies on Amazon Accelerator.