What’s New on Amazon: New Addition to A/B Testing!

What’s New on Amazon: New Addition to A/B Testing!

Have you ever wanted to run a split test on your listing but didn’t want to invest in a split testing software? 

When it comes to split testing, there has always been one or two options. The first is investing in a split testing software which of course has a monthly charge that doesn’t fit into everyone’s bottom line. Then, there is always the manual way of split testing where you track your own results as you complete split tests, but that is incredibly time consuming and of course isn’t as accurate. 

The good news is that now Amazon is expanding their A/B testing to now include split testing your listing title and split testing your A+ Content!

Here are our best practices for split testing a listing title: 

  • Do not split test the title if you are already split testing other aspects of the listing. It is called A/B testing for a reason. Mixing two different tests potentially skews the data and makes it challenging to determine the ultimate reason why we ended up with certain data.
  • When split testing the title, consider split testing the following:
    • New keyword additions. The number one spot for keywords is in the title, so your higher frequency terms should always be in there 
    • Keyword order. The order of keywords DOES matter and keywords with higher search volume should be towards the front of the title 
    • Benefit additions and changes. All products have different benefiting factors. You can adjust the benefits you have in your title or add in new benefits to see if that converts better 
    • Brand name location. A common question is where should you place your  brand name in the title. Personally, our team likes to see it at  the front of the title BUT every brand is different, so this is worth a test if you are questioning the location of your brand name
  • Do not split test during peak times! We suggest this for a few reasons: 
    • First, this can really skew the data. You will get higher traffic on these days which can give the test an unfair advantage and skewed data results
    • In addition to that, the peak times are when we see the most traffic so it is important that you are not altering your ranking or indexing due to external factors. Stick with what is already working for you during peak times and test at other times of the month. 

Split testing is a super strong strategy that has the potential to increase your conversions, ranking, and overall indexing which is why it is important to test critical factors to see which converts best. 

Have a question about split testing? Reach out to our team by heading to TurnKeyProductManagement.com/Talk 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Are you looking to keep more of your hard-earned profits?

What’s New on Amazon: Are you looking to keep more of your hard-earned profits?

As brands on Amazon, you guys are used to the fees, it unfortunately apart of the territory. In order to sell on Amazon, you have to pay your referral fee, FBA fees, selling plan, and of course expenses like PPC just to name a few.

For those of you selling on international marketplaces, those cross-border fees can really add up making it even more challenging to expand your international brand. For those of you that have this international marketplace issue, we have a solution for you through PingPong.

PingPong is a solution that will help you save on repatriating these foreign earnings, VAT payments, supplier payments, and much more. As a company PingPong has processed more than $15 billion for global e-commerce sellers this year and they are looking forward to helping you too! 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Check out this new tool through Amazon!

What’s New on Amazon: Check out this new tool through Amazon!

whats-new-on-amazon

Check out this new tool through Amazon!  

As a brand on Amazon, it is always very challenging to ensure that your listings are high quality. 

While our team can provide you the fundamentals that make a well-executed listing, YOU know your brand best and it’s important to ask yourself, “Are you presenting the right message to your customer in your listing?” 

Amazon has introduced a new tool called the Listing Quality Dashboard which is meant to help sellers with recommendations they should be making to their listing. 

According to Amazon this dashboard will help with the following: 

  • Improve discovery by plugging in more attributes on your product
  • Enable the Product Overview experience. This will not be available to all of you YET but it is meant to provide customers with more information to speed up their purchase decision 
  • Potentially reduce customer returns by providing the customer with more information ahead of time to give them the best experience possible prior to purchase 
  • Take time-sensitive actions to avoid your listing getting suppressed 

Check out the update from Amazon here!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Not Brand Registered? This one is for you!

What’s New on Amazon: Not Brand Registered? This one is for you!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Are you currently a Brand Registered Amazon seller? If not,  you are missing out on some critical features that are helping your competitors grow their sales every day.  

Brand Registered sellers get access to different tools like sponsored brand ads, the brand dashboard, A+ content, Amazon Storefront, and of course video on their listing. Our team has seen in some cases that adding video to your listing can increase your conversion rate by a double-digit percentage.

So when you don’t have these perks, think of what you are missing out on. Great news for those of you that are not brand registered! Starting this quarter, Amazon said they will now allow non-brand registered sellers to upload videos to their image block.

You can take advantage of this feature by uploading your video in the upload video section located under inventory. Please note that Amazon is rolling this out in batches, so if you do not have access currently, keep checking to see if you have access! 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Q4 Madness! Let’s Chat About What We Know About the Holidays

What’s New on Amazon: Q4 Madness! Let’s Chat About What We Know About the Holidays

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

As you all know, Q4 is coming and it is set up to be the biggest Q4 Amazon has ever seen! 

This is a huge opportunity for brands on Amazon with Prime Day, Black Friday, and Cyber Monday being back to back to back. But how can you prepare for the holidays when you have Prime Day in October? 

Here are the TurnKey best practices when it comes to Q4: 

  1. Be prepared with the inventory. The last thing you want is to sell out during the busiest time of the year for Amazon. 
  2. Have promotions planned ahead of time? We love a promotional calendar for this initiative. It holds you accountable and makes sure you cover all of your bases. 
  3. Use external assets to spread the word. This is a great way to improve sales and even improve your ranking. 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here