What’s New on Amazon: Should you be variating your listing?

What’s New on Amazon: Should you be variating your listing?

Recently, we have been getting a lot of you asking about variations and if you should variate your product. 

The answer used to be very simple: yes, because just last year Amazon would combine the reviews making it an automatic win. But within the last year, Amazon has slowly removed combining reviews just because a given product has variations, so now wondering what to do with your variations. 

To simplify things, we have created a pros and cons list: 

Pros: 

  • Amazon may potentially combine the reviews again. If that happens, it’s worth keeping your variations together
  • Cross selling is easier for customers and potentially increases your order value 
  • Higher sales conversions because all options for a product are in one spot 

Cons: 

  • Losing real estate in the search results. When you combine a listing it will limit you to only show one listing on a given term, instead of splitting up all your product options
  • One product variation brings down the whole listing. On occasion, one variation does less well than the rest and brings down the overall real estate on the listing

If you have questions about this update, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Episode 52: How to Prep for the Holidays on Amazon

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Let’s Talk About Amazon’s A10 Algorithm

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Holiday Return Window is Here and Sooner Than You Think

What’s New on Amazon: Holiday Return Window is Here and Sooner Than You Think

Quarter 4 is finally here and we hope it is off to a great start with Prime Day kicking off as of yesterday. 

Now that it is Q4, it is important to keep the Q4 return window in mind because it does change during this time in order to accommodate customers. 

With the addition of Prime Day, Amazon has made the return window even longer than what we are used to. This year’s return policy covers all purchases made from 10/1-12/31, and all items purchased during that window can be returned through January 31, 2021. 

It is important to note that this policy covers FBA and FBM orders but the rules can vary from category to category. You can see the return deadline for specific categories that have different windows on our Returns Help page.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: It’s been announced… are you ready?

What’s New on Amazon: It’s been announced… are you ready?

Prime Day has officially been announced! 

This year Prime Day will be October 13th and 14th and the big question is… are you ready? Prime Day is the biggest day of the year for sellers so it is important that you are prepared and getting your products out there for your customers! 

For Prime Day we suggest you do the following: 

  • Run a promotion offering a minimum 20% off, and we suggest running money off coupon clipping since they have shown to convert higher 
  • Email your email list the day before, the day of, and the day the promotion is going to end. Keep your email list in the know and let them know about the different promotional opportunities you are offering. 
  • Post on social media organically letting your followers know that you are having a killer deal. It is best to do this with an infographic.
  • Use your Amazon customer lists to run Facebook ads to your past customers advertising the deals you have running 

Have questions about Prime Day? Respond to this email. We are here to help – Click Here

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here