This new program helps brands obtain brand protection and intellectual property rights in the Amazon store.
This program is built for small and medium-size brands who are looking to take their business to the next level while also protecting it in a cost-effective way.
The participating IP (intellectual property) law firms have been vetted by Amazon and will ease the stress of getting a trademark. Not only that but Amazon has done the negotiations for you by offering sellers incredibly competitive rates to work with these law firms.
They can help you with other items besides trademark issues including other IP needs such as copyright registrations, design patents, and broader IP protection strategies.
Working with these law firms also has an added bonus of brand protection features in Amazon’s store. Since the participating law firms have been vetted by Amazon, when a brand works with one of the law firms in the IP Accelerator program and a trademark has been filed on their behalf, the brand will be strong candidates for Brand Registry.
As a result, Amazon will provide these brands with accelerated access to brand protection in Amazon’s stores, to better protect their brand before their trademark registration officially issues. Brands will benefit from automated protections, which proactively block bad listings from Amazon’s stores, increased authority over product data on Amazon, and access to the Report a Violation tool. This powerful tool searches for and reports bad listings that have made it past Amazon’s automated protections.
If you have been struggling with a trademark or other IP issues we highly recommend looking into this program.
There are so many opportunities on Amazon as a seller and it is important that you take advantage of as many as possible!
One new opportunity you should definitely take advantage of is Amazon’s video production recommendations. You can find their recommendation here!
Using this service, videos can be produced in as little as 24 hours once they have your product. These production companies know how to provide content tailored to sellers and their brands.
These videos will bring your product to life by demonstrating key features that cannot be shown in a single image. This is a quick, cost-effective way to get professional videos. If you do not have a video on your listing and you are brand registered we highly suggest looking into this opportunity as soon as possible.
Another opportunity sellers should take advantage of is gift wrapping for customers!
With the holidays about to be in full swing, offering this on Amazon can be the difference between you and a competitor getting the sale.
To enable this feature head to Seller Central → Settings → Gift Options and choose to enable the gift wrap options for your brand.
From there you can choose what gift wrap option to use, and set the price for this add-on. Gift wrapping is free to sellers so you can choose to even offer free gift-wrapping or increase your margins a little bit by putting a price on gift wrapping.
It is officially Quarter 4 and you know what that means…it is time to start planning!
Sending inventory into Amazon – Plan to do this as soon as possible! In order for your products to be available for purchase please use the following guidelines:
Black Friday and Cyber Monday – Products should arrive at the Amazon warehouse no later than November 6th.
The December Holiday Rush – Products should arrive at the Amazon warehouse no later than December 3rd.
That being said, our TurnKey team suggests you plan even further ahead of these deadlines considering the Amazon warehouses are always behind during this time of year!
Planning out your shipments – Feel free to use the projection report template we’ve attached in this email. This will help you predict the inventory amount you’ll need in order to keep with the rush of sales you will get with Q4.
Amazon’s holiday return policy – Speaking of holiday shopping, Amazon’s new policy allows customers to return products that were purchased from November 1st to December 31st as late as January 31st. This applies to those of you selling through FBA as well as FBM.
TurnKey Says Goodbye to Amazon Giveaways!
As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go!
That being said, the principles that made the giveaway effective still apply:
Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
Offer a discount code to people who watch the video.
So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate aspects of the strategy we taught you in your own way and have it really impress your customers and lead to more sales!
Amazon’s new feature lets you hear what your customers are saying about your brand!
As Amazon sellers, we are always looking to get in touch with our Amazon customers. With the Voice of the Customer feature, Amazon has made that a lot easier!
The Voice of Customer dashboard is located under the Performance Tab in Seller Central.
Using this dashboard you will be able to :
Review the Customer Experience (CX) Health of your offers
Read customer comments
Identify product and listing issues
Act to resolve problems.
The CX Health metric will show you how your offer stacks up to those that are offering a similar product and offer. This is metric is measured by your recent orders as well as customer feedback regarding your products. They will also take your negatives experiences and compare them to other brands offering the same or similar offer.
Your CX Health is measured as excellent, good, fair, poor, or very poor.
Here is a breakdown about what that means:
Excellent (green): Your offer is performing significantly better than similar offers.
Good (light green): Your offer is performing as well as or better than similar offers.
Fair (yellow): Your offer is performing comparably to similar offers.
Poor (orange): Your offer is performing worse than similar offers and may be at risk of closure because of negative customer experiences.
Very poor (red): Your offer is performing significantly worse than similar offers and may already have been closed because of a high rate of negative customer experiences.
Knowing your CX health can help you identify different problems like mislabeled, damaged, or defective products and inaccurate or incomplete detail pages.
Within the dashboard, you will be able to see if a listing is suppressed and resolve the issue. You will also be able to remove damaged products from Amazon’s FBA inventory.
Our team suggests using this dashboard to optimize and adjust your listings and products. You, as a seller, have so much to learn from customers so take advantage of this opportunity now!
Reaching international customers is challenging, but Amazon just made it WAY easier!
At no additional charge, Amazon is allowing you to reach customers from more than 100 countries and regions!
How do you enroll in this awesome program?
Enable your Export Settings of course!
You can find your export settings located in the settings tab in Seller Central. To find which of your products are eligible for FBA Global Export head to your fulfillment reports and click on exportable inventory report. This will show you which products are eligible.
Why should you enroll in this program?
To increase your sales! Think about it, the more customers you can get in front of the more your sales will grow.
Have you been checking your New to Brand Percentage?
Within Amazon’s PPC Dashboard choice sellers have gotten the opportunity to learn about their New-to-Brand (NTB) percentage.
The NTB percentage is determined by whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time within the past year. In other words, if a customer has not purchased from you in the last 365 days they are considered NTB.
This is useful to help sellers determine their true Cost Per Acquisition (CPA). By determining your true CPA you are able to optimize your Amazon PPC with higher accuracy based on your margins.
You can find your NTB percentage in your PPC Dashboard located next to ACOS. It is defined in the table as “% of Sales NTB”. It is important to note that NTB is only measured on Sponsored Brand Ads and you can only track it from November 2018 to present.
With NTB you now have insights into how loyal your customers are on Amazon and using this information you are able to create a plan on how you can improve this metric!