Amazon advertising has added a new beta program called Posts.
Posts is a browse and discover experience on Amazon that is meant to focus on brand-shopping through posts you are already sharing on social media. Posts helps shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content that links back to the product listings.
The program is currently free to participate in and promises to have solid metrics that will feature views, impressions, and click-through rates.
Where will Posts show up? Posts will show up on participating brands detail pages, detail pages for related brands, category-based feeds and feeds for related posts.
Amazon advises brands participating in the new program to post as often as they do on social media. The content that is used should be consistent with your brand’s social media presence.
To add to Amazon’s already changing landscape when it comes to asking for Amazon reviews we have something new for you.
Introducing Amazon’s request a review button. This button is located within each order details section for each order placed.
All you have to do is press the button to request a review from the buyer. This request can only be used once per customer per order, so use it wisely!
At this time, there is no way to automatically have this button pressed for each order, you will have to do it manually. Our team suggests you start using this button as a way to provide an additional attempt to get an Amazon review.
As we have talked about over the last few weeks, Amazon is making it much more challenging for sellers to communicate with their customers. This is why it is so crucial to be on the cutting edge of Amazon news.
Check out this new feature by going into one of your orders today!
Have you been struggling to track your external ads to Amazon? Here’s your answer!
Amazon has added another tool to their arsenal, this time a tool that will help external advertisers track their external ads like Facebook and Google ads.
Using Amazon Attribution you will be able to track Amazon detail page views, purchase rate, and sales.
As you all know, Amazon has made it challenging to track the success of external ads leading to Amazon. But through this program you will be able to measure the impact of off-Amazon ads with on-demand reporting that will grab data on how customers research, discover, and purchase your product on Amazon.
This program can be a game changer to help you measure, optimize, and plan your external ads for Amazon.
Not running external ads to Amazon? Our TurnKey team suggests that you target past Amazon customers using your Amazon customer list in Facebook advertising.
If you have excess inventory in Amazon’s warehouse, we’ve got a treat for you!
Using Amazon’s Outlet deals you are able to turn your excess inventory in the FBA warehouses into an awesome sales opportunity. The special deals are Amazon-featured, limited-time, promotional offers displayed on the Amazon Outlet page.
To access the program, head to the “Manage Excess Inventory” page. From there Amazon will tell you which of your products are eligible for an outlet deal under the item’s current price showing either Outlet deal eligible (submit by creating an Outlet deal) or Outlet store eligible (submit by creating a sale).
To be eligible for an Outlet deal, a product must:
Be currently available for sale and in Amazon fulfillment centers.
Have a sales history and at least a three and a half star product rating on Amazon.
Be in new condition.
Comply with Amazon’s customer product reviews policies and price policies.
Not be enrolled in Subscribe and Save.
You cannot have had an outlet deal in the last 90 days.
Outlet deals are currently free for products that are eligible and selected!
Our team recommends checking your “Manage Excess Inventory” page as soon as possible to take advantage of these outlet opportunities.
This new program helps brands obtain brand protection and intellectual property rights in the Amazon store.
This program is built for small and medium-size brands who are looking to take their business to the next level while also protecting it in a cost-effective way.
The participating IP (intellectual property) law firms have been vetted by Amazon and will ease the stress of getting a trademark. Not only that but Amazon has done the negotiations for you by offering sellers incredibly competitive rates to work with these law firms.
They can help you with other items besides trademark issues including other IP needs such as copyright registrations, design patents, and broader IP protection strategies.
Working with these law firms also has an added bonus of brand protection features in Amazon’s store. Since the participating law firms have been vetted by Amazon, when a brand works with one of the law firms in the IP Accelerator program and a trademark has been filed on their behalf, the brand will be strong candidates for Brand Registry.
As a result, Amazon will provide these brands with accelerated access to brand protection in Amazon’s stores, to better protect their brand before their trademark registration officially issues. Brands will benefit from automated protections, which proactively block bad listings from Amazon’s stores, increased authority over product data on Amazon, and access to the Report a Violation tool. This powerful tool searches for and reports bad listings that have made it past Amazon’s automated protections.
If you have been struggling with a trademark or other IP issues we highly recommend looking into this program.