What’s New on Amazon: Gifts for You & Your Customers

What’s New on Amazon: Gifts for You & Your Customers

A gift for you and a gift for your customers! Amazon is pulling out all the stops by offering Video Production for you and Gift Wrapping for your customers!

Posted by Turnkey Product Management on Friday, October 25, 2019
Watch Jenna Lieber, our Director of Client Services discusses Video Production Reccomendations & Gift Wrapping Options on this week’s Facebook Live


There are so many opportunities on Amazon as a seller and it is important that you take advantage of as many as possible! 

One new opportunity you should definitely take advantage of is Amazon’s video production recommendations. You can find their recommendation here

Using this service, videos can be produced in as little as 24 hours once they have your product. These production companies know how to provide content tailored to sellers and their brands. 

These videos will bring your product to life by demonstrating key features that cannot be shown in a single image. This is a quick, cost-effective way to get professional videos. If you do not have a video on your listing and you are brand registered we highly suggest looking into this opportunity as soon as possible.  

Another opportunity sellers should take advantage of is gift wrapping for customers!

With the holidays about to be in full swing, offering this on Amazon can be the difference between you and a competitor getting the sale. 

To enable this feature head to Seller Central → Settings → Gift Options and choose to enable the gift wrap options for your brand. 

From there you can choose what gift wrap option to use, and set the price for this add-on. Gift wrapping is free to sellers so you can choose to even offer free gift-wrapping or increase your margins a little bit by putting a price on gift wrapping. 


What’s New on Amazon: Q4 is Here!

What’s New on Amazon: Q4 is Here!

Are you ready for Q4? Let's chat about how our team here at TurnKey gets ready for the BUSIEST time of year.

Posted by Turnkey Product Management on Friday, October 18, 2019
Watch Jenna Lieber, our Director of Client Services discusses Q4 Strategies on this week’s Facebook Live


It is officially Quarter 4 and you know what that means…it is time to start planning! 


Sending inventory into Amazon –  Plan to do this as soon as possible! In order for your products to be available for purchase please use the following guidelines:

  • Black Friday and Cyber Monday – Products should arrive at the Amazon warehouse no later than November 6th. 
  • The December Holiday Rush –  Products should arrive at the Amazon warehouse no later than December 3rd. 

That being said, our TurnKey team suggests you plan even further ahead of these deadlines considering the Amazon warehouses are always behind during this time of year! 

Planning out your shipments – Feel free to use the projection report template we’ve attached in this email. This will help you predict the inventory amount you’ll need in order to keep with the rush of sales you will get with Q4. 

Amazon’s holiday return policy – Speaking of holiday shopping, Amazon’s new policy allows customers to return products that were purchased from November 1st to December 31st as late as January 31st. This applies to those of you selling through FBA as well as FBM. 

TurnKey Says Goodbye to Amazon Giveaways!

As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go!

That being said, the principles that made the giveaway effective still apply:

  • Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
  • Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
  • Offer a discount code to people who watch the video.

So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate aspects of the strategy we taught you in your own way and have it really impress your customers and lead to more sales!

If you need more support, we have lots of other strategies to help you grow your sales so don’t hesitate to reach out. 


What’s New on Amazon: Voice of the Customer

What’s New on Amazon: Voice of the Customer

Happy Friday! Let's talk about Amazon's new feature Voice of the Customer

Posted by Turnkey Product Management on Friday, October 11, 2019
Watch Jenna Lieber, our Director of Client Services discusses the New Voice of the Customer feature on this week’s Facebook Live


Amazon’s new feature lets you hear what your customers are saying about your brand!


As Amazon sellers, we are always looking to get in touch with our Amazon customers. With the Voice of the Customer feature, Amazon has made that a lot easier! 

The Voice of Customer dashboard is located under the Performance Tab in Seller Central. 

Using this dashboard you will be able to :

  • Review the Customer Experience (CX) Health of your offers
  • Read customer comments
  • Identify product and listing issues
  • Act to resolve problems.

The CX Health metric will show you how your offer stacks up to those that are offering a similar product and offer. This is metric is measured by your recent orders as well as customer feedback regarding your products. They will also take your negatives experiences and compare them to other brands offering the same or similar offer

Your CX Health is measured as excellent, good, fair, poor, or very poor. 

Here is a breakdown about what that means: 

  • Excellent (green): Your offer is performing significantly better than similar offers.
  • Good (light green): Your offer is performing as well as or better than similar offers.
  • Fair (yellow): Your offer is performing comparably to similar offers.
  • Poor (orange): Your offer is performing worse than similar offers and may be at risk of closure because of negative customer experiences.
  • Very poor (red): Your offer is performing significantly worse than similar offers and may already have been closed because of a high rate of negative customer experiences.

Knowing your CX health can help you identify different problems like mislabeled, damaged, or defective products and inaccurate or incomplete detail pages.

Within the dashboard, you will be able to see if a listing is suppressed and resolve the issue. You will also be able to remove damaged products from Amazon’s FBA inventory. 

Our team suggests using this dashboard to optimize and adjust your listings and products. You, as a seller, have so much to learn from customers so take advantage of this opportunity now! 


What’s New on Amazon: FBA Global Export

What’s New on Amazon: FBA Global Export

Amazon reviews, what you need to know now! Head to turnkeyproductmanagement.com/reviews

Posted by Turnkey Product Management on Friday, October 4, 2019
Watch Jenna Lieber, our Director of Client Services discusses Review Generation Strategies on this week’s Facebook Live


Reaching international customers is challenging, but Amazon just made it WAY easier!

At no additional charge, Amazon is allowing you to reach customers from more than 100 countries and regions! 

How do you enroll in this awesome program? 

Enable your Export Settings of course!

You can find your export settings located in the settings tab in Seller Central. To find which of your products are eligible for FBA Global Export head to your fulfillment reports and click on exportable inventory report. This will show you which products are eligible. 

Why should you enroll in this program? 

To increase your sales! Think about it, the more customers you can get in front of the more your sales will grow. 


What’s New on Amazon: Your New-to-Brand Metrics Broken Down

What’s New on Amazon: Your New-to-Brand Metrics Broken Down

Are you tracking your New to Brand Metrics?

Posted by Turnkey Product Management on Thursday, September 26, 2019
Watch Jenna Lieber, our Director of Client Services discusses the New-to-Brand Metrics on this week’s Facebook Live


Have you been checking your New to Brand Percentage?


Within Amazon’s PPC Dashboard choice sellers have gotten the opportunity to learn about their New-to-Brand (NTB) percentage

The NTB percentage is determined by whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time within the past year. In other words, if a customer has not purchased from you in the last 365 days they are considered NTB. 

This is useful to help sellers determine their true Cost Per Acquisition (CPA). By determining your true CPA you are able to optimize your Amazon PPC with higher accuracy based on your margins. 

You can find your NTB percentage in your PPC Dashboard located next to ACOS. It is defined in the table as “% of Sales NTB”. It is important to note that NTB is only measured on Sponsored Brand Ads and you can only track it from November 2018 to present. 

With NTB you now have insights into how loyal your customers are on Amazon and using this information you are able to create a plan on how you can improve this metric! 


What’s New on Amazon: Amazon’s Small & Light Program

What’s New on Amazon: Amazon’s Small & Light Program

Amazon's Small and Light Program, are you using it?

Posted by Turnkey Product Management on Friday, September 20, 2019
Watch Jenna Lieber, our Director of Client Services discusses the Small & Light Program on this week’s Facebook Live


This could be a real game-changer for some of you!

As an Amazon seller, you are able to enroll your products into the Small & Light program! This is not a new program BUT we thought it would be a huge help for some of you. 

The Small & Light program allows sellers to expand their products lines with smaller products while reducing fulfillment costs. 

What products are eligible for the small and light program? 

  • Products that are 10 oz or less
  • Products that are 16 x 9 x 4 inches or less
  • Products that cost $7 or less

With this program, Amazon feels you’ll be able to reach more customers while saving at the Amazon warehouse!