What’s New on Amazon: Are your buyer messages sufficient?

What’s New on Amazon: Are your buyer messages sufficient?

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

On Amazon you rarely get to communicate with your customers, which makes buyer messages crucial! 

Buyer messages are the most important part of your Amazon customer service plan, so it is important that your plan for communication is optimized and strong. 

When it comes to your buyer messages, you need to make sure you are responding quickly and that you have the templates ready to respond! 

By using Buyer-Selling Messaging templates, you are able to prepare your team to respond to common questions and complaints that they often encounter on Amazon. 

Through this tool, you are able to input different messaging templates to help you respond quickly, and therefore provide the best customer service possible! This is what leads to long-term customers and positive brand recognition.

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: We have the new Prime Day information for you!

What’s New on Amazon: We have the new Prime Day information for you!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Alright guys, this is not a drill. Prime Day is moving again! 

I am sure you are wondering what is the deal? Prime Day is the biggest day on Amazon each year, so it is important you are keeping up with the latest information possible to prep! This year of course will be a whole different story, but we’re here to help. 

Here is what we know so far:

  • Prime Day has officially moved to October 2020, due to brands having inventory issues 
  • August 20th– Inbound shipping cutoff – inventory must be in transit
  • September 11th– FBA inventory cutoff – inventory must be received
  •  August 28th– Last day to schedule PD Coupons in Seller Central
  • September 25th–  Last day to schedule Prime Exclusive discounts in Seller Central
  • For coupon clippings to be eligible for Prime Day, you must have at least 3+ star rating or no reviews, the coupon clipping must be a minimum of 20% off discount, and the customer segment target must be set to Amazon Prime-only
  • For Prime Exclusive discounts to be eligible for Prime Day, the product must be FBA, you must have a minimum star rating of 3.5 stars or no reviews, you must have a minimum seller rating of 4 stars, the promotion must at minimum be 20% off current buybox price, and the promotion must be the lowest price in the trailing 30 days by 5%

There is a ton to discuss with this update including how to schedule out your promotions for them to be eligible. Catch the replay in our Facebook Group to learn more about the next steps you should be taking for Prime Day! 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: What are your main concerns heading into Q4 2020?

What’s New on Amazon: What are your main concerns heading into Q4 2020?

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

I am sure for a lot of you there is a lot of concern regarding preparing for Q4 2020. 

Q4 is a huge time for e-commerce, but this year definitely seems different considering there is so much uncertainty in the world. For Q4 you are thinking about inventory, promotions, marketing… the list goes on and on. And now, Amazon may be throwing another wrench into all your planning by moving Prime Day to October! This hasn’t been confirmed just yet, but news outlets have been saying Amazon is moving Prime Day AGAIN and this time to October 2020. So what does that mean for sellers? Will we have to prep for Prime Day, Black Friday, Cyber Monday, and the holidays back to back? 

With the uncertainty of Q4 Amazon has put together a few offers to help brands navigate these unchartered waters. Check out these updates from Amazon:

Inventory Performance Index Threshold Change: 

Amazon will be changing the Inventory Performance Index (IPI) minimum threshold requirement to 500. Sellers below 500 will be subject to limits effective August 16, 2020 through the end of the year. Luckily, most sellers will not be impacted by this change. Most sellers with IPI scores below 500 will have more storage space than last year.

Quantity Limits:

Amazon will be introducing ASIN-level quantity limits on products in FBA warehouses. A majority of products will have enough inventory space available to cover over three months of sales.

Free Removals Promotion: 

To reduce storage fees for products that have not been selling and create room for more productive inventory, Amazon is offering a free removal fee promotion for a limited time. They will waive fees for any removal order submitted beginning July 14, 2020. 

Do you have an IPI of 500 or below? Are you not sure what your quantity limits are per product? Should you create a removal order?

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Have you been wanting to sell in Mexico or Canada?

What’s New on Amazon: Have you been wanting to sell in Mexico or Canada?

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Have you been wanting to sell in Mexico or Canada?

We speak to a lot of sellers about selling internationally, but a lot of them shy away from it because it can be so complex. 

When it comes to selling internationally there is a lot you need to consider like inventory, taxes, listing translations, and so much more! It’s no wonder that some sellers shy away from going international. 

To help with that issue, Amazon has brought back North American Remote Fulfillment (NARF) that gives you the ability to sell in Mexico and Canada using your inventory from the US! There are no additional fees to join this program but there is a difference in fulfillment fees that are covered by the customer.

Here are some updates on this program: 

  • Prime Eligibility in Canada and Mexico 
  • Amazon will collect and remit taxes on your behalf
  • Products will ship in 6-9 days for Mexico and in 9-12 days for Canada
  • Instead of FBA fees, you will see a NARF fee. NARF is associated with products shipped from your US fulfillment center and sent directly to customers in Canada and Mexico
  • Returns are handled the same way as they are in the US and will be sent back to your US fulfillment center
  • To be eligible for Remote Fulfillment with FBA, a product must pass Amazon’s assessment of regulatory risk and of course meet all trade compliance and in-country regulations. 
  • To chat about this opportunity with us head to our Facebook Group

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Are you keeping up with the latest and greatest when it comes to A+ content?

What’s New on Amazon: Are you keeping up with the latest and greatest when it comes to A+ content?

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Are you regularly optimizing and keeping up with your A+ content? 

A+ content (formerly Enhanced Brand Content) is an incredibly powerful tool from Amazon for a few reasons. 

  1. On the mobile app, your A+ is featured before your bullet points making it important to make strong impressions 
  2. It allows you to show your product’s features and benefits in a strong creative way and reflect your brand messaging
  3. In addition to that, it allows you to add additional backend terms behind each image 

Because this tool is so powerful, it is super important that you are keeping up with the latest and greatest when it comes to A+ content. 

A few new features to be aware of for A+ content: 

  • A+ content now enables you to bulk upload changes to A+ content to up to 500,00 ASINS 
  • A+ content now also allows you to copy drafts over to other countries eliminating the need to start over for different marketplaces 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Are you keeping up with the new PPC additions?

What’s New on Amazon: Are you keeping up with the new PPC additions?

Our Amazon Experts Jenna & Nolan Explain PPC Updates

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

How often are you and your team keeping up with Amazon’s PPC updates? 

PPC is without a doubt the most powerful tool on Amazon making it super important to keep up with and continue to test these updates. What makes that challenging is that Amazon’s PPC platform is always changing and adding additional PPC tools. 

This week, we want to talk about a new SBA called Custom Image. Custom Image is a mobile-only ad that allows you to add a full, custom image block of the product! 

Some key benefits to this ad type are: 

  • Very eye-catching, the image block allows you to really grab the attention of your customer 
  • Above the fold space, which means the ad includes an image block that is taking up more above the fold space making it a stronger ad 
  • Pushing competitors below the fold, as mentioned above this ad takes up a lot of above the fold space which ends up pushing your competitor’s ads and listings below the fold 

The secret to YOUR SUCCESS is our holistic approach which pairs a fully-optimized listing with effective PPC & DSP management.

Step 1 is to book a quick call with us to look at your business, see what you need to grow to the next level.

We will be able to quickly tell if ad management or any other services would help grow your business.

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here