Send your customers where you need them, when you need them there
Here at TurnKey we are really focusing on rankings because at the end of the day rankings truly control your fate on Amazon.
Our go to software to make this happen is Helium 10’s Gems Software. Using this program we are able to use multiple super URLs that help with ranking our products.
Here is what they have to offer:
2-Step Via Brand URL: You can use this to target specific keywords when sending customers to Amazon by restricting products by brand and keyword. You can give a specific ASIN and price to narrow down the list if needed.
2-Step Via Hidden Keyword URL: You can use this URL to target specific keywords when sending customers to Amazon by restricting products using an ASIN as a hidden keyword.
2-Step Via Field-ASIN URL: This URL will target specific keywords when sending customers to Amazon and restrict ASIN using Field-ASIN.
Canonical URL: Search-engine friendly Amazon URL where you will submit five keywords for a given ASIN.
Add To Cart URL: Our favorite here at TurnKey! Send traffic directly to ‘Add to Cart’ page where customers can purchase your product with ease.
Buy Together URL: You can use this URL to send traffic to a cart page that combines two or more products.
Targeted ASIN Search URL: Generates an Amazon search result page URL that will have a list of ASINs that you specify.
You want to know what makes this program even better? It is absolutely free and you can check it out here.
Be sure to try out this strategy that we are super excited about!
Well it is official, Amazon Vine is available for Amazon sellers! Originally the program was only available for vendors operating their Amazon business within Vendor Central but it has finally made its way over to Seller Central after years of waiting!
What is the Amazon Vine Program?
Amazon Vine is an Amazon program that enables a select group of Amazon customers to post reviews about products on Amazon to help their fellow customers to make educated purchasing decisions. Amazon will be the one to choose the reviewers who will be referred to as the Vine Voices.
Eligible sellers will access Vine in Seller Central via the Advertising tab. Once you have enrolled your brand you will be able to select different products to add to the program. In order to enroll your product, it must have less than 30 reviews. Once the product hits 30 reviews either organically or through the Vine program the enrollment will be concluded and the product will no longer be up to review by the Vine Voices.
How is this different from the early reviewer program?
The big difference between the two programs is for the early reviewer program customers have to purchase the units to leave the review but for Vine you are giving them free product to review.
At this time, it appears this program is free to all eligible sellers BUT our team suggests you read through the Vine terms to see any fees that may apply.
HEAD TO THIS PROGRAM NOW AND GET THOSE REVIEWS COMING IN!
Last year was incredibly busy and Amazon made tons of updates and changes to their platform! Hopefully you checked out last week Facebook Live on how to be successful on Amazon in 2020. (If you didn’t, don’t worry! Here’s the recording)
Since there was no big Amazon updates for this week, we figured we’d fill this email with a little treat for all of you! Our team would like to invite you to our first Roundtable group coaching call of 2020 this Friday, January 10th at 12 pm PST.
Roundtable is our group monthly coaching membership where we cover the latest and greatest strategies on Amazon! On this Roundtable call we will be discussing the PPC strategies you need for 2020!
Use this one-time free trial as a time to learn how our team executes PPC on Amazon.
PLUS there will be a live Q&A with CEO Jeff and PPC Expert Nolan at the end of the call!
Amazon has created A+ Content experiments that we truly believe will make a huge difference in your Amazon business!
Using the feature Experiments you will be able to compare two pieces of A+ content against each other so you can see which one performs better and drives more sales.
Here at TurnKey we are so PUMPED about this feature because it finally gives us an opportunity to split-test such a crucial part of the listing.
Here’s how an A/B test works. When you set up your experiment, you’ll tell Amazon which two pieces of A+ content you want to test. Customers who are purchasing on Amazon will randomly be assigned to see Version A, or Version B, for the entire duration of the experiment. Experiment results will be updated once a week, and tell you which version of content has had more sales.
Here are some things you may be interested in experimenting on. But don’t restrict yourself to these ideas – use your own judgement and knowledge of your brand to determine what to test.
A+ Content with text vs. A+ Content without text
New A+ content modules
New A+ content layouts and designs
Changing up the imagery by adding new lifestyle and infographic images
Testing out new pieces of content like value adds or your brand story
Trying out cross selling different products using the comparison chart in your A+ content
Want to know what your New Year’s resolution should be? Trying out this new feature to see how it helps your listing convert!
Aside from this update…our TurnKey team wanted to wish you and yours the happiest of holidays.
Using this tool, Amazon will provide you with recommendations on optimizations you can apply to your new products to increase sales, conversion, and customer experience.
It will look at products that have been listed on Amazon in the first 60 days.
Amazon will identify the areas that you can improve on a given listing to ensure you are providing the best customer experience possible. Completing all of the recommended product optimizer best practices within 60 days can improve the customer experience and potentially increase sales.
Here is what the best practices Amazon is monitoring:
Price Competitiveness: Price your products competitively to improve its discoverability
In-stock: Ensure the product’s inventory is at a recommended level to account for sales velocity
Prime: Enroll products in FBA to make them eligible for Prime
Detail Page Completion: Enhance the product’s listing based on recommended best practices on product images, bullet points and description
Minimum Customer Reviews: Get first reviews faster by enrolling in the Early Reviewer Program
A+ Content: Upload A+ Content to the product
Sponsored Ads: Introduce your products to more shoppers by running Sponsored Ads
Think about this list as your initial launch check list within Amazon!