Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you’re paying attention, you can really see a big impact on your sales. You’ll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren’t doing that already, let’s chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk.
Minute Markers:
1:05- Meet our Ad Mgr Neelie
2:12- Biggest piece of advice for Q4
3:17- How is Q4 different in terms of ads?
4:55- Video ads
6:30- How is bidding different in Q4
7:49- How can people use past data to inform advertising decisions
9:20- How DSP is great for Q4
12:00- Listener question about DSP vs display ads
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.
To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
Quarter 4 is finally here and we hope it is off to a great start with Prime Day kicking off as of yesterday.
Now that it is Q4, it is important to keep the Q4 return window in mind because it does change during this time in order to accommodate customers.
With the addition of Prime Day, Amazon has made the return window even longer than what we are used to. This year’s return policy covers all purchases made from 10/1-12/31, and all items purchased during that window can be returned through January 31, 2021.
It is important to note that this policy covers FBA and FBM orders but the rules can vary from category to category. You can see the return deadline for specific categories that have different windows on our Returns Help page.
If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!
To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
This year Prime Day will be October 13th and 14th and the big question is… are you ready? Prime Day is the biggest day of the year for sellers so it is important that you are prepared and getting your products out there for your customers!
For Prime Day we suggest you do the following:
Run a promotion offering a minimum 20% off, and we suggest running money off coupon clipping since they have shown to convert higher
Email your email list the day before, the day of, and the day the promotion is going to end. Keep your email list in the know and let them know about the different promotional opportunities you are offering.
Post on social media organically letting your followers know that you are having a killer deal. It is best to do this with an infographic.
Use your Amazon customer lists to run Facebook ads to your past customers advertising the deals you have running
To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
Are you currently a Brand Registered Amazon seller? If not, you are missing out on some critical features that are helping your competitors grow their sales every day.
Brand Registered sellers get access to different tools like sponsored brand ads, the brand dashboard, A+ content, Amazon Storefront, and of course video on their listing. Our team has seen in some cases that adding video to your listing can increase your conversion rate by a double-digit percentage.
So when you don’t have these perks, think of what you are missing out on. Great news for those of you that are not brand registered! Starting this quarter, Amazon said they will now allow non-brand registered sellers to upload videos to their image block.
You can take advantage of this feature by uploading your video in the upload video section located under inventory. Please note that Amazon is rolling this out in batches, so if you do not have access currently, keep checking to see if you have access!
To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
If there’s one thing that recent world events have shown us, it’s the value of diversifying your eCommerce business. Thousands of online sellers have been impacted by changing buying habits, broken supply chains, and disrupted FBA services, despite there being a simple and affordable solution: diversification.
In this guest post, we’re exploring the value of diversifying your eCommerce business and sharing some quick and effective areas you can get started with.
The value of diversifying your eCommerce business
Diversifying your Amazon business involves adding more strings to your bow, showing a greater deal of variety, and covering more bases.
1) Spread risk
Diversification spreads your risk. If you rely on one manufacturer, one product, or one sales channel and it becomes unpopular, disrupted, or ineffective, you immediately lose out.
Diversification spreads your risk so that if one SKU or supplier fails, you have other options to rely upon.
2) Increase profits
Diversification increases your profits. By diversifying your products, sales, and marketing methods, you appeal to more customers, increase your sources of revenue, and boost your overall sales.
You can also use diversification to operate your eCommerce business in the most profitable way possible, without impacting service.
3) Enhance business value
Diversification increases your business value. While you might not be looking to sell your eCommerce business right now, it could be something to consider in the future.
Multiple traffic sources, products, and forms of monetization all boost business growth and enhance the overall value of your eCommerce business.
How to diversify your eCommerce business
There are three steps to effectively diversifying your eCommerce business:
Conduct a risk assessment to identify the areas of your business that rely on only one factor for continuity. For example, products, sales channels, advertising, etc.
Research the product, partner, or software that can help you to reduce this reliance and increase your diversification, following your usual research methods.
Test your diversification in action, ensuring that it complements your existing set-up and can be relied upon when necessary.
Where to diversify your eCommerce business
To get you thinking about where you can utilize diversification in your business, let’s look at four common and effective areas for eCommerce; products, sales channels, operations, and communication channels.
1) Products
If Coca-Cola needs more than one product to survive, then you do too. A diverse product selection is great for:
Attracting new and different customers
Retaining customers and encouraging repeat custom
Reducing the risk of an unsuccessful or seasonal product
Keeping your business in-line with current trends
There are three types of product diversification:
1. Concentric
This involves selling products similar to your existing products. For example, expanding from one style of running trainer to two styles.
2. Horizontal
This involves selling new products to your existing customers. For example, expanding from running trainers to running shorts.
3. Conglomerate
This involves selling unrelated products to a different audience. For example, expanding from running trainers to ski wear.
According to Shopify, multi-channel selling increases revenue by 38%, 120%, and 190% with each additional channel – making sales channel diversification essential for growing eCommerce businesses.
Beyond Amazon, there are four big sales channels to consider, depending on your product selection.
1) Walmart
With customer numbers and fast shipping capabilities to rival Amazon, Walmart is a popular second marketplace for mainstream products.
2) Shopify
Finally, if you’re looking to bring Amazon shoppers directly to your own website, Shopify is an easy-to-use, and simple-to-set-up eCommerce platform that’s great for selling niche items to direct customers.
3) eBay
According to the State of Multi-Channel eCommerce Survey, eBay is the first recommended sales channel for existing Amazon sellers, especially those selling mainstream products at a competitive price.
4) Wish
Wish’s mobile-first platform and curated product feed makes it a popular sales channel for Amazon sellers targeting younger audiences with niche and budget items.
COVID-19 has demonstrated that a diverse supply chain is crucial for weathering a crisis and keeping your business open. Look at your suppliers and fulfillment sustainability to avoid unpleasant surprises.
Suppliers
Look to spread your suppliers across more than one country to overcome any local disruptions and travel restrictions. If you can’t find suppliers in multiple countries, use suppliers in different regions who use different transport networks.
Fulfillment
Protect your customers’ orders by using different packaging suppliers, warehouse locations, and shipping carriers. If you cannot do this in-house, use an outsourced fulfillment partner who uses multiple shipping carriers, warehouses, and sales channels to maintain fast shipping speeds regardless of what’s happening in the world.
For example, Deliverr’s warehouse partner network is spread across the USA, making it more resilient due to the flexibility and ability to expand where demand is.
Offer: Use the promo code TURNKEYDELIVERR in your Deliverr portal to get 30 days of free storage after inventory is received. Create a free account.
4) Communications
Finally, don’t forget that your customers diversify their shopping and communication methods too. Ensure that you deliver your message to customers through ads, search results, and other channels.
Advertising
Amazon PPC advertising is ideal for getting your products and brand in front of the right audience on Amazon. However, don’t forget about other advertising methods, such as Facebook advertisement, for reaching shoppers at different stages of their product discovery.
Search results
Ensuring you have fast shipping tags activated for your listings will help you increase your placement and visibility in the search results. But, remember that when diversifying your sales channels, you must diversify your fast shipping programs too, including Walmart TwoDay Delivery and Wish Express.
Communication channels
There are many ways to communicate with eCommerce buyers about product questions, order updates, and problems – use the same variety of communication channels that your customers use, including social media, SMS, and email.
Final thoughts
Diversifying your eCommerce business may sound like a lot of work. You’ve already spent time finding the perfect product and partners, now you need to do it all again?
However, the time invested in diversifying your products, partners, and processes can significantly pay off with business growth, continuity, and survival – even when the unexpected happens.
We hope that this guide has got you thinking about how you can start diversifying your business – whether that’s your products, fulfillment, or advertising.
About the Author
This is a guest post from Rachel Go, who handles content and partnerships at Deliverr. Deliverr provides fast and affordable fulfillment for your Shopify, Walmart, Amazon, eBay, and Wish stores, helping to boost sales through programs like 2-day delivery for Shopify, Walmart 2-day delivery, eBay Fast ‘N Free, and Wish Express. Deliverr’s FBA-like multi-channel fulfillment comes with clear and transparent pricing, easy onboarding, and hassle-free experience so you can focus on growing your eCommerce business.
