What’s New on Amazon: Amazon’s Product Optimizer Tool​

What’s New on Amazon: Amazon’s Product Optimizer Tool​

Are you using your Amazon Brand Dashboard?

Posted by Turnkey Product Management on Friday, December 20, 2019
Watch Jenna Lieber, our Director of Client Services discuss the changes to Amazon’s Product Optimizer Tool on this week’s Facebook Live


Using this tool, Amazon will provide you with recommendations on optimizations you can apply to your new products to increase sales, conversion, and customer experience

It will look at products that have been listed on Amazon in the first 60 days.
 

Amazon will identify the areas that you can improve on a given listing to ensure you are providing the best customer experience possible. Completing all of the recommended product optimizer best practices within 60 days can improve the customer experience and potentially increase sales.

Here is what the best practices Amazon is monitoring: 

  • Price Competitiveness: Price your products competitively to improve its discoverability 
  • In-stock: Ensure the product’s inventory is at a recommended level to account for sales velocity 
  • Prime: Enroll products in FBA to make them eligible for Prime 
  • Detail Page Completion: Enhance the product’s listing based on recommended best practices on product images, bullet points and description 
  • Minimum Customer Reviews: Get first reviews faster by enrolling in the Early Reviewer Program 
  • A+ Content: Upload A+ Content to the product 
  • Sponsored Ads: Introduce your products to more shoppers by running Sponsored Ads 

Think about this list as your initial launch check list within Amazon! 


You can see your recommended optimizations here.



What’s New on Amazon: Take More Control of Subscribe & Save

What’s New on Amazon: Take More Control of Subscribe & Save

Are your products enrolled in Subscribe and Save?

Posted by Turnkey Product Management on Friday, December 13, 2019
Watch Jenna Lieber, our Director of Client Services discuss the changes to the Subscribe & Save program on this week’s Facebook Live

Have you seen these changes to the Subscribe & Save Program?


As we all know, the Subscribe and Save (SnS) program offers discounts to repeat purchase products that provide regularly scheduled deliveries on everyday essential items. 

The program is known to increase purchases, boost conversions, and increase brand awareness

In December, for a limited time, Amazon will enroll all eligible, replenishable items into the program at no cost to the seller. Items will be enrolled at 0% base discount and Amazon will fund a 5% tiered discount. From there, sellers now fund a flat-base discount of 5% or 10% for each item enrolled in the program, regardless of product category. 

All subscriptions plans created before November 5, 2019, will continue to use the previous product category fee structure. Subscriptions created on or after November 5 will use the new funding structure.

Sellers will no longer have to manually enroll their products and remains free for sellers to enroll.


What’s New on Amazon: Amazon Advertising’s Post

What’s New on Amazon: Amazon Advertising’s Post

Have you seen the new Posts feature on Amazon?

Posted by Turnkey Product Management on Friday, December 6, 2019
Watch Jenna Lieber, our Director of Client Services discuss Amazon Advertising’s Posts feature on this week’s Facebook Live


Amazon advertising has added a new beta program called Posts


Posts is a browse and discover experience on Amazon that is meant to focus on brand-shopping through posts you are already sharing on social media. Posts helps shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content that links back to the product listings. 


The program is currently free to participate in and promises to have solid metrics that will feature views, impressions, and click-through rates. 


Where will Posts show up? Posts will show up on participating brands detail pages, detail pages for related brands, category-based feeds and feeds for related posts.


Amazon advises brands participating in the new program to post as often as they do on social media. The content that is used should be consistent with your brand’s social media presence


What’s New on Amazon: Request a Review

What’s New on Amazon: Request a Review

Have you heard of Request a Review?

Posted by Turnkey Product Management on Wednesday, November 27, 2019
Watch Jenna Lieber, our Director of Client Services discusses Amazon’s Request a Review feature on this week’s Facebook Live


To add to Amazon’s already changing landscape when it comes to asking for Amazon reviews we have something new for you. 

Introducing Amazon’s request a review button. This button is located within each order details section for each order placed. 

All you have to do is press the button to request a review from the buyer. This request can only be used once per customer per order, so use it wisely!

At this time, there is no way to automatically have this button pressed for each order, you will have to do it manually. Our team suggests you start using this button as a way to provide an additional attempt to get an Amazon review


As we have talked about over the last few weeks, Amazon is making it much more challenging for sellers to communicate with their customers. This is why it is so crucial to be on the cutting edge of Amazon news

Check out this new feature by going into one of your orders today! 


What’s New on Amazon: Major Updates to Autoresponder Rules!

What’s New on Amazon: Major Updates to Autoresponder Rules!

Have you heard about the latest update for Amazon's autoresponders? We have the scoop for you!

Posted by Turnkey Product Management on Friday, November 22, 2019
Watch Jenna Lieber, our Director of Client Services discusses Amazon’s new autoresponder rules on this week’s Facebook Live


Change Up Your Autoresponders As Soon As Possible to Avoid Autoresponder Suspension


We have an update for you regarding your autoresponders and we suggest you act QUICKLY

Amazon has recently let customers know that you can only contact a buyer to complete an order or to respond to a customer service question. 

In addition to this, Amazon has added some rules when it comes to your autoresponders. You cannot: 

  • Include any links (this has always been a rule but it is a good reminder!),
  • Include links to Amazon detail pages or storefronts,
  • Marketing messages or promotions (we are so sad to see this one go!),
  • Logos if they contain a link in them,
  • Promotions for additional products,
  • Specifically ask for a positive review (so take out anything that says if you had a positive experience please leave us a review here),
  • Include the word “Important” in your subject line,
  • Ask for the same review repeatedly,
  • Send an attachment multiple times and you can only send an attachment if it is necessary to complete the order. 

Wow…that is a lot of rules but don’t let them discourage you from using autoresponders. This is still a valuable review tool and is one that will continue to help all sellers!