Using this tool, Amazon will provide you with recommendations on optimizations you can apply to your new products to increase sales, conversion, and customer experience.
It will look at products that have been listed on Amazon in the first 60 days.
Amazon will identify the areas that you can improve on a given listing to ensure you are providing the best customer experience possible. Completing all of the recommended product optimizer best practices within 60 days can improve the customer experience and potentially increase sales.
Here is what the best practices Amazon is monitoring:
Price Competitiveness: Price your products competitively to improve its discoverability
In-stock: Ensure the product’s inventory is at a recommended level to account for sales velocity
Prime: Enroll products in FBA to make them eligible for Prime
Detail Page Completion: Enhance the product’s listing based on recommended best practices on product images, bullet points and description
Minimum Customer Reviews: Get first reviews faster by enrolling in the Early Reviewer Program
A+ Content: Upload A+ Content to the product
Sponsored Ads: Introduce your products to more shoppers by running Sponsored Ads
Think about this list as your initial launch check list within Amazon!
Have you seen these changes to the Subscribe & Save Program?
As we all know, the Subscribe and Save (SnS) program offers discounts to repeat purchase products that provide regularly scheduled deliveries on everyday essential items.
The program is known to increase purchases, boost conversions, and increase brand awareness.
In December, for a limited time, Amazon will enroll all eligible, replenishable items into the program at no cost to the seller. Items will be enrolled at 0% base discount and Amazon will fund a 5% tiered discount. From there, sellers now fund a flat-base discount of 5% or 10% for each item enrolled in the program, regardless of product category.
All subscriptions plans created before November 5, 2019, will continue to use the previous product category fee structure. Subscriptions created on or after November 5 will use the new funding structure.
Sellers will no longer have to manually enroll their products and remains free for sellers to enroll.
Amazon advertising has added a new beta program called Posts.
Posts is a browse and discover experience on Amazon that is meant to focus on brand-shopping through posts you are already sharing on social media. Posts helps shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content that links back to the product listings.
The program is currently free to participate in and promises to have solid metrics that will feature views, impressions, and click-through rates.
Where will Posts show up? Posts will show up on participating brands detail pages, detail pages for related brands, category-based feeds and feeds for related posts.
Amazon advises brands participating in the new program to post as often as they do on social media. The content that is used should be consistent with your brand’s social media presence.
To add to Amazon’s already changing landscape when it comes to asking for Amazon reviews we have something new for you.
Introducing Amazon’s request a review button. This button is located within each order details section for each order placed.
All you have to do is press the button to request a review from the buyer. This request can only be used once per customer per order, so use it wisely!
At this time, there is no way to automatically have this button pressed for each order, you will have to do it manually. Our team suggests you start using this button as a way to provide an additional attempt to get an Amazon review.
As we have talked about over the last few weeks, Amazon is making it much more challenging for sellers to communicate with their customers. This is why it is so crucial to be on the cutting edge of Amazon news.
Check out this new feature by going into one of your orders today!