What’s New on Amazon: Should you be variating your listing?

What’s New on Amazon: Should you be variating your listing?

Recently, we have been getting a lot of you asking about variations and if you should variate your product. 

The answer used to be very simple: yes, because just last year Amazon would combine the reviews making it an automatic win. But within the last year, Amazon has slowly removed combining reviews just because a given product has variations, so now wondering what to do with your variations. 

To simplify things, we have created a pros and cons list: 

Pros: 

  • Amazon may potentially combine the reviews again. If that happens, it’s worth keeping your variations together
  • Cross selling is easier for customers and potentially increases your order value 
  • Higher sales conversions because all options for a product are in one spot 

Cons: 

  • Losing real estate in the search results. When you combine a listing it will limit you to only show one listing on a given term, instead of splitting up all your product options
  • One product variation brings down the whole listing. On occasion, one variation does less well than the rest and brings down the overall real estate on the listing

If you have questions about this update, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Episode 52: How to Prep for the Holidays on Amazon

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Let’s Talk About Amazon’s A10 Algorithm

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.

If you have questions about this update or questions about Q4, please reach out to our team by heading to TurnKeyProductManagement.com/talk!

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: When was the last time you looked at your Amazon Storefront?

What’s New on Amazon: When was the last time you looked at your Amazon Storefront?

When was the last time you looked at your Amazon Storefront? 

Your Amazon Storefront is a fun place to express your brand and give your customers more information on the product. With limited places to educate the customer, it is important that you take advantage of new opportunities that come from the Storefront. 

Recently Amazon came out with a new feature called Store Versions. Through Store Versions, you are able to make multiple storefront versions that you can use during specific time periods.

Here is how you execute it: 

To create a new version of an existing Store and to schedule it:

  • Click the Version drop-down menu at the top of the page.
  • Click Create new version.
  • Enter a name for the new version.
  • Select an existing version to use as a starting point for the new version.
  • Note: The existing version won’t be affected.
  • Click Create version.
  • Wait until the new version is created.
  • Click Edit now to make changes to the new version. Learn about editing Stores here. 
  • When you’re done editing, click Submit for publishing on the top-right corner.
  • Note: The new version will be reviewed. This process can take up to 24 hours. Learn about Store’s moderation here. 
  • Select the start and end date for your new version.
  • Click Submit

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Let’s Get You Ready for Black Friday and Cyber Monday!

What’s New on Amazon: Let’s Get You Ready for Black Friday and Cyber Monday!

 Let’s Get You Ready for Black Friday and Cyber Monday!  

We are officially half-way through September, and can you even believe it? 

As the days tick by, we get closer and closer to the largest shopping days of the year and we are sure you still have a ton of questions! What do I do with the inventory limits? How do I market my different deals for Q4? How can I make sure I don’t miss out on any opportunities? 

To answer all those questions, Jenna and Amanda will be on Facebook live this Wednesday September 16th at 10:30 am PST to discuss everything you need to make Q4 the most successful Q4 to date. 

They will give you the exclusive promotional information plus our proven strategies to capitalize when November and December roll around. You do NOT want to miss out, so bring your questions and they will be there to help!  

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here