What’s New on Amazon: Are you keeping up with the new PPC additions?

What’s New on Amazon: Are you keeping up with the new PPC additions?

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

How often are you and your team keeping up with Amazon’s PPC updates? 

PPC is without a doubt the most powerful tool on Amazon making it super important to keep up with and continue to test these updates. What makes that challenging is that Amazon’s PPC platform is always changing and adding additional PPC tools. 

This week, we want to talk about a new SBA called Custom Image. Custom Image is a mobile-only ad that allows you to add a full, custom image block of the product! 

Some key benefits to this ad type are: 

  • Very eye-catching, the image block allows you to really grab the attention of your customer 
  • Above the fold space, which means the ad includes an image block that is taking up more above the fold space making it a stronger ad 
  • Pushing competitors below the fold, as mentioned above this ad takes up a lot of above the fold space which ends up pushing your competitor’s ads and listings below the fold 

The secret to YOUR SUCCESS is our holistic approach which pairs a fully-optimized listing with effective PPC & DSP management.

Step 1 is to book a quick call with us to look at your business, see what you need to grow to the next level.

We will be able to quickly tell if ad management or any other services would help grow your business.

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Are you launching a new product on Amazon?

What’s New on Amazon: Are you launching a new product on Amazon?

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Have you struggled to launch new products on Amazon? 

Launching can be incredibly daunting because there are so many moving parts. When launching on Amazon you have to think about inventory, launch strategies, and so much more! 

Luckily Amazon has expanded their FBA New Selection program to make it a little easier on you. The FBA New Selection program features free monthly storage and free removals. The program allows sellers to enroll up to 500 new-to-FBA parent ASINS for the fee waivers.

All of the eligible ASINS in the program qualify for free monthly storage for the first 90 days on the first 50 units sent to Amazon FBA centers. 

In addition to these benefits, products that are a part of this program get their first $100 waived on inbound transportation charges as long as the seller uses Amazon partnered carriers. In order to be eligible, your product must be new to FBA, received in the fulfillment center after April 1st, and in new condition.

You must also be enrolled in the program! Join us this Wednesday, June 10th at 11:30 am PST in our Facebook Group to chat with us about this program! To enroll in the program head here! 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: The Coronavirus Pandemic Continues to Affect Sellers Daily. Don’t let that be you!

What’s New on Amazon: The Coronavirus Pandemic Continues to Affect Sellers Daily. Don’t let that be you!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

The Coronavirus Pandemic Continues to Affect Sellers Daily. Don’t let that be you!

Hope everyone is staying safe out there, crazy times right now!

In the wake of the coronavirus pandemic, Amazon brands have been met with tons of new challenges affecting the success of their businesses. 

According to our friends over at Helium10, negative seller feedback has more than doubled since the pandemic started more negative, slower ship times, more time to complain.

Seller feedback, although less visible than customer reviews, still has a large impact on your success as an Amazon seller because it is one of the deciding factors for the buy box, Amazon’s A9 algorithm, and access to certain Amazon programs. You can also get your listings suspended, sales tank to 0, if you get too much negative seller feedback.

If you have seen an increase in negative seller feedback what should you do? We recommend you dispute feedback that is not TRUE seller feedback. Seller feedback is meant to judge the seller, not the product so you are able to dispute the feedback if it fits the following criteria: 

  • Feedback on the product. For example, if a customer leaves feedback saying there was a sizing issue or that the product was not what they were expecting, you are able to dispute that since this is not an area for a customer review. 
  • Feedback on FBA ship times. For example, if your products are fully Prime and Amazon is handling all shipments, then shipping feedback does not reflect you as a seller and therefore can be disputed. 
  • Feedback includes obscene language. This is pretty self-explanatory but if someone is cursing in the feedback, go ahead and dispute it! 
  • If you’re having any issues with this, head over to tkpm.com/call

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Do you have counterfeiters or hijackers on your listing? Listen up!

What’s New on Amazon: Do you have counterfeiters or hijackers on your listing? Listen up!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

It’s no secret counterfeiters and listing hijackers have been an issue for Amazon sellers for a very long time.

Do you feel that you are falling behind your competition? 

What’s even more frustrating, is Amazon Seller Support rarely takes the situation seriously and never seems to help brand owners when this issue comes up. What’s worse is that as you are frantically trying to get the counterfeiter or hijacker off of your listing, they are winning the buy box and stealing your sales, potentially causing customer service issues in their wake. 

Like all brands selling on Amazon, our team deals with this issue all the time too! To solve the issue, we go through a few key steps: 

  1. Buy the counterfeit product. In order to prove to Amazon that this is truly a counterfeit product, you need to actually see it for yourself and send proof to Amazon. If you are not a brand registered seller, this is really your best bet to start the process. 
  2. Reach out to the counterfeit seller. Like anything in life, you truly can’t get to a resolution without communicating. Our team suggests that you communicate with the other seller and prove to them that this is your brand and your product. Sometimes letting them know you are on to them is enough to get them to back down. 
  3. If you are brand registered, use the “Report a Violation” tool. It is super simple. All you have to do is head to your Brand Registry portal and report the seller that is breaking an Amazon rule. Amazon will then research it and act accordingly. 

As a seller, this is something we have all faced or eventually will come across! Let’s chat this Wednesday in our TurnKey Facebook group at 11:30 am PST about how you can take on these issues. See you there! 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here



What’s New on Amazon: Have you checked out this new tool?!?!

What’s New on Amazon: Have you checked out this new tool?!?!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Have you checked out this new tool?!?! 

Do you feel that you are falling behind your competition? 

The challenge with Amazon is once you have fallen behind your competitors when it comes to ranking, sales, or reviews, it can be very challenging to recover and come back out on top. Amazon can be incredibly hard to navigate because there is so much you have to put into it to make it run efficiently and successfully. 

Based on our experience, the best Amazon brands are doing the usual practices (ie… focusing on ranking, sales, and gaining reviews), but what separates them from their competitors is they are also sending external traffic to Amazon in some fashion. 

When sending external traffic to Amazon we believe we have found a tool that will really simplify that for you. Introducing: Portals by Helium10. 

Portals is a landing page designed specifically for Amazon brands to drive external traffic back to your detail pages. Through this feature you are able to create custom landing pages that will even grab information from your Amazon listings. 

This feature can be paired with Helium10’s Gem tool to plug in different Super URLs to not only drive external traffic to Amazon but to do so with some extra ranking power! 

Let’s chat about this new tool today in our Facebook Group! Jenna will be going live at 11:30 am PST to chat about how you can use this tool to take your external strategy next level! 

  1. Coupon clippings make a comeback! Amazon is officially allowing sellers to set up coupon clippings again. 
  2. USPS has temporarily suspended international mail service to certain destinations. Before seller ship out their order’s they should check here for an update from USPS regarding the destinations suspension. 
  3. Amazon is waiving their May 15th long term storage fees. Sellers can still continue to create removal orders but their will be delays. 

As things start to settle into a new normal on Amazon there have never been more seller opportunities than right now. Join us this afternoon on our Facebook group at 11:30 am PST to chat about these updates and what they mean for your Amazon business. 

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here