by Sasha Martinez, Client Manager | Accelerators
A Quick Note From TurnKey:
As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:
- Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
- Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
- Offer a discount code to people who watch the video.
So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.
Amazon Giveaway is a marketing tool used to set up sweepstake promotions on Amazon products. Essentially, you are creating a prize out of your product. The giveaway is displayed on Amazon’s giveaway page which provides your product with endless exposure. This is a great way to engage with your customers. With giveaways, you are able to provide each participant with a promo code. It will make them feel special AND draw them to your product listing.
Upon setting up an Amazon Giveaway, you are able to create entry requirements such as have the participants follow you on social media or watch a short video. Having the participants watch a short video is our favorite. We were able to get one of our clients to over 22,000 YouTube views in a week using this entry method! From there they could pixel each viewer thus adding 22,000 people to their retargeting ads. This is your chance to appeal to your customers by letting them know what your brand is about. You want to catch their attention and provide them with a visual of your brand that they won’t forget!
Amazon Giveaways can be used as a complete growth strategy. Not only can you increase your sales conversions, but you can also expand your customer base.
Social media will be your best friend to maximize this strategy. Create a post on Facebook, Instagram, and Twitter that will create a BUZZ around your product. Simply inform your followers that you’re having a giveaway and give them a link to the giveaway page. Or even better, to make sure that the word gets around, ask them to tag 3 of their closest friends in the post for a chance to win an exclusive prize just for your social media followers!
Amazon automates the entire process for you by picking the winners and losers! You simply select how many products you want to give away and Amazon will randomly select the winners. Don’t forget to HAVE FUN and get CREATIVE while promoting your giveaway. The more excited you are about the things going on with your brand the more excited your customer base will be.
If you’re interested in finding out more information about how giveaways and other strategies can help grow your sales check out our Growth Strategies on Amazon Accelerator.
by Sasha Martinez, Client Manager | Coaching, Full-Service
Studies have shown that consumers would much rather look at images than read through long paragraphs of copy. As customers on Amazon, we subconsciously purchase what appeals to our eye. Let’s admit it, we’ve all taken a look at a product and said to ourselves “ this looks fake or like a scam”. We should keep this “customer mentality” in mind when listing a product. That means that the images on your product listings on Amazon need to be as clear, concise, and appealing as possible.
Amazon, of course, has their own guidelines for images in their TOS. You can find the break down of all the basics for both the main product and support images. Their guidelines provide basic prohibitions such as no profanity, blurry images, unprofessional shots, etc. They also provide basic rules on how to properly format images. Seems like common sense, right?
While these guidelines are great, they do not tell us everything we need to know about what makes an image successful with our customers. As sellers, we need to know what images are going to make a difference in the listing.
Consider your audience
Take some time to think about how your customers would like to see your product captured, as well as the different occasions that it will be used. Once you have made that list, you now have different ideas of not only product images but also lifestyle images that’ll set your listing apart from your competitors.
Hire a professional photographer
Your images should always appear professional and not look as if it was taken on your phone. Hiring a photographer can go a long way toward giving your product legitimacy. Product images are NOT a place where you want to cut corners. Consider using a freelance website like Fiverr.com or bartering with an up and coming photographer if your budget is tight.
Keep it simple
As a basic rule of thumb, the main image should be a high-quality product image with a plain white background that displays exactly what the product is. It’s always a great addition to show the packaging so that your customers will know exactly what to expect when purchasing your product. We’ve included an example of an excellent packaging image below:
Use every image slot
Amazon provides sellers with a nine-image block to fill with product images. This means you have nine opportunities to display your product in different ways and inform potential buyers about the product.
In these images, the product should be displayed in every angle. Utilize lifestyle images, infographics, social proof, instructions, unique benefits, and key features to fill your nine available blocks.
Be creative
Your images should paint a picture of how your product will fit into the customer’s life. The customer should be able to feel as if they can put themselves directly in the picture or at least feel that the product will work for them.
Don’t forget your brand
Give your images an extra spark by including your logo in the bottom right corner as well as taglines on your lifestyle images! Let your customers know who you are.
If you’re interested in finding out more information about how to optimize your images on Amazon, apply now to find out which services you need to perfect your listing.
