We talk to sellers everyday who feel like their sales have plateaued or they are just getting started and they aren’t sure if they are even doing this whole Amazon thing the right way. But…they don’t know what to do about it. That’s why bringing in a coach at any stage of business is a wise choice, because then you can ensure you are moving the needle forward and focusing on the right things. If you haven’t already signed on with a coach, it might be because you feel pressed for time and can’t imagine adding one more to-do to your list. We totally understand the hesitancy, but trust us, this is one to-do that’s a must-do!
A Fresh Perspective
A coach can come in and help you see the things that you might not have noticed. You are so entrenched in your business, and if you’ve been staring at your product listing for years and know your product inside and out, you may benefit from having fresh eyes on your listing. It’s totally normal to maintain the status quo as an Amazon seller, but you can’t expect different results until you do things differently.
Cutting Edge Strategies
Part of an Amazon coach’s job is to understand the new strategies, systems and tools that are available to Amazon sellers. While you may only know a bit beyond what is working (or not working) for your personal business, a coach has experience in various niches and the time to stay up-to-date on what is working on Amazon right now! For example, while physically mailers may work great for some products, expanding social media might be a better choice for others. When you’re able to dial in new strategies that work well for your products, you can apply them across your entire product catalogue and replicate it week after week.
Prioritizing Your Time
I know your time is precious and you don’t want more to-dos, but a coach can help you select which tasks are the most important and what actions will yield the biggest bang for your buck. Don’t waste time on tasks that don’t give you a high ROI. Let your coach offer you the direct path to success as they tell you not only what to do but also how to do it. Think about how much time you’ll save when you aren’t handed a personalized roadmap instead of fumbling around in the dark trying to figure things out on your own. You’re welcome!
It’s a new year and we want the BEST for your business. We would love to help you supercharge your sales. To find out exactly what type of coaching your business needs, click here to apply. Be sure to let your client success team member know that you read this article and we’ll give you 20% off your first month! Good luck!
Who’s in your Rolodex (for you millennials, a Rolodex is where we used to keep contact information before cell phones and social media)? Do you know who to call when you are struggling to find a new manufacturer or who can help you redesign your packaging? Connections are everything in the business world, but so many times we aren’t connecting with other peers in the e-commerce space because we are too busy and feel like networking is just another thing on a long list of to-dos. Networking is essential when it comes to growing a successful business and it’s easier than you think. Here are some simple principles we follow when it comes to networking and cultivating business relationships:
Quality Over Quantity
At conferences and networking events, you don’t need to meet everyone in the room. We recommend identifying exactly what you hope to gain from the event before you go and keeping this goal in mind while you’re there. Do you want to connect with someone who can help you with marketing? Is meeting someone who is a target customer and getting your product in their hands your goal? On Episode 3 of the Playbook for Amazon Podcast, we heard Kevin Liang (one of the best networkers we know) talk about how he always focuses on the one type of person he wants to meet at a business event, and is strategic about seeking out that interaction.
Relationships are More Important Than Receipts
Sometimes we are so focused on what we are getting out of someone or something that we neglect to develop positive rapport with others and end up coming off too pushy or salesy. The best partners we have are those with whom we’ve developed genuine friendships. We want people to know we aren’t just in it for what we can get out of a connection, but we genuinely want to add value for others. Plant the seed of trust and friendship and it will sprout into a tree of networking dividends.
Broaden Your Peer Group
In this coming year, make sure to seek out networking events to create new contacts and continue to nurture the ones you already have. You never know when a casual relationship will be the answer you’ve been looking for to grow your business.
Remember, you don’t need to go to an expensive conference across the country to network. Networking can happen anywhere you interact with other! Strike up a conversation with someone in a coffee shop or join a relevant Facebook group and engage with other members. When you open yourself up to positive interactions with your peers, you will find that they really are all around.
Now it’s time to get out there and build those connections! If you are ever in need of an Amazon consultant or you come across someone who is, you can honestly say, “Well I’ve got just the guy for you. Let me introduce you to TurnKey.” We’re happy to help (and have great affiliate programs so you can make some money just by making the intro). Sign up here to become an affiliate.
We are down to the wire for achieving 2019 goals… how did you do? Did you hit your numbers? Did you achieve the things you wanted? While some goals are very tangible and measurable (hitting sales goals, achieving your desired ACOS, etc.), there are plenty of goals and achievements that you won’t find on a spreadsheet. Let’s talk about some of those metrics you might want to look at as you’re wrapping up the year?
As product sellers, sales are the number one metric used to measure success. If you met or surpassed sales goals, that’s reason enough to pop open the bubbly! Congrats! If you didn’t, take some time to reflect on where you fell short. Was there a certain quarter that was lacking, and caused a deficit the rest of the year? If so, how can you make that quarter more robust the coming year?
Our clients who see the best results selling online (Amazon or elsewhere) are definitely striving to not only sell products, but they are looking to improve the lives of their customers with those products. They are genuinely concerned with who is buying their product, what they want from the brand, and meeting those needs. Take some time to reflect on how your customers interacted with you this year. Did you boost your social media numbers and offer free content that was valuable to your community? Think about how you can, in the coming year, provide more value to your customers, and really encourage your customers to become fans instead of seeing your product as a simple transaction. Afterall, engaged customers will be the ones that become repeat buyers and your first purchasers as you launch new products!
This is such a critical part of the success of any business, online or elsewhere and I want you to think about how you improved the customer service experience this year. Did you respond to questions being asked or address critical reviews? How quickly and efficiently did you resolve issues for unhappy customers? Even if you really excelled in this area, there’s always room for improvement. Think about how you’d like to be treated if you were the customer and make changes accordingly.
At TurnKey, we are all about helping new sellers get started on Amazon the right way and showing established sellers how to make improvements to their listing, systems, and management, and to set new goals for crushing it in 2020. We’d love to help you if you’re feeling stuck, so head over here to find out EXACTLY how we can help.
Happy New Year!
In an age when people love to “shop small”, shopping on a site where over half of the world’s online purchases occur can can feel like you’re doing the exact opposite. But who can resist two-day shipping? Am I right?!? In order to counteract the feelings of detachment, it’s important for sellers to appeal to the buyers desire to “shop small”, contribute to a cause, and connect with a brand. Since most sellers do not have any systems in place to help buyers connect with themselves and their brand, there’s a huge opportunity here for you to capitalize on this area of lack through what is known as goodwill marketing. Here are some ways to show your customers your personality and set yourself apart as a “small shop” on a big platform!
Don’t Forget to Share the Benefits
Is your listing simply spelling out just the features and specs of your product, or are you communicating all the benefits that your product will bring into the customer’s life? While size, material, etc. are important, we recommend highlighting how these specifications will benefit the customer. If the battery in your book light lasts 700 hours, share how it’s a reliable companion for your nighttime read. If your yoga mat has more cushioning than most, highlight how the mat will offer more comfort to sensitive joints during their practice session. Communicate how well thought-out your product is and that will go far.
Brag a Little
Is your brand involved in any type of philanthropic venture? Do you give a pair of socks away to the homeless for every pair purchased? Do you donate a dollar of each order to the Special Olympics? If so, make sure that is abundantly clear in your listing copy. If you haven’t committed to a cause yet, think about what you could do. Consider donating, volunteering or partnering with a non-profit that benefits a cause you’re passionate about. Even a small act of service can really make a difference for a customer teetering between two listings with similar products.
Say Thank You
Are your autoresponders personal? What would you think if you received your follow-up sequence? Your emails are a waste of time and resources if they are going to get automatically deleted. Think about including a more enticing subject line, that makes buyers want to open it. Then once they do, make sure to share your gratitude for their purchase and emphasize your desire for their satisfaction. When customers know that you genuinely care that they purchased and that they are going to be well taken care of during the sales process, it will create raving fans. We shared all about how to show gratitude to your customers in episode 25 of the Playbook for Amazon podcast, so be sure to check that out for more ideas.
When you show customers you care through your listing copy, images, and sales process, you set yourself apart dramatically from your competitors. I challenge you to look at your listings and make some of these tweaks today! And if you need help, one of our favorite services is our listing audit, where we help you to identify ways to optimize your listing, connect with your customers, and more. We’d love to help you if you’re interested.
Let’s be honest. Hiring can be one of the hardest things to do in your business. It can be difficult to let go of certain tasks or responsibilities, because are worried that you’ll never find someone who will be able to do them like you. Am I right?
The fact is, when you take the time to hire the right person and properly train them to execute tasks according to your systems and standards, you’ll find that hiring is the best thing that ever happened to you. So let’s talk about hiring for your customer service team. Here are three tools you should focus on building prior to hiring your first team member:
A Tone Guide
Whoever is doing your customer service is a representative of your company. That’s why it’s important that they learn to speak like the company “speaks”. We recommend creating a tone guide so that they know the way in which you want communication from your company to feel. Is your brand formal or more laid back? Would you close and email with “Love, Jenny” or would that be totally strange coming from your gym equipment brand? Listing out words and phrases that reflect your brand will help your customer service team members communicate in a way that is aligned with your brand while still feeling spontaneous.
We love using Loom videos to train our employees. Making a video of yourself performing the task you are wanting to delegate is a great way to ensure your team gets the job done exactly the way you would do it. Walk them step by step through every part of the process, and be sure to narrate as you go along so they have a reference that is both visual and auditory.
In any business, employees are going to run into questions or scenarios that are unexpected. That’s why it’s important to establish a process that your customer service employee can use if they don’t know how to handle a particular situation. In addition to having someone above them that can answer their question directly, you should also create a document where these responses are recorded in case the same issue comes up again. Don’t just consider these scenarios one-time occurrences. Make sure the information is easy to document and disseminate across the whole team for future reference.
Customer service is one of the first positions we recommend hiring for in order to free up your time from more pressing tasks! With the right team members ensuring your customers are happy, just imagine what other goals you’ll be focus on and accomplish! If you have any other questions about building your team and growing your business, we’d love to share more with you. Head over to www.turnkeyproductmanagement.com/apply/.